$320M – $460MExecutiveFull Time
About Haven Energy
At Haven, we’re on a mission to modernize the electric grid through the deployment and aggregation of solar and battery storage. Through strategic partnerships with utilities, non-profits, EPCs, and government agencies, we deploy distributed energy resources at residential and small C&I sites to build virtual power plants (VPPs) at scale. We believe that widespread, decentralized solar and storage is essential to a more resilient and sustainable energy future — come join us.
The Head of Marketing will lead Haven Energy’s marketing strategy and execution, with a focus on building a scalable, high-performance demand engine that drives customer acquisition and revenue growth.
This is a hands-on leadership role responsible for developing and optimizing full-funnel marketing programs in a dynamic and evolving market environment. The ideal candidate brings deep expertise in performance marketing, strong analytical rigor, and a track record of building efficient growth engines in complex, highly competitive categories.
You will partner cross-functionally across sales, product, operations, and external stakeholders to translate market opportunities into measurable business outcomes.
This role is a true player–coach position. You will operate as the architect of Haven’s growth engine while also executing critical components directly. The ideal candidate is equally comfortable setting strategy, building scalable systems, and getting into the details such as launching campaigns, analyzing performance, and iterating quickly.
Define and evolve Haven’s go-to-market strategy, including positioning, messaging, channel mix, and investment priorities
Balance short-term performance with long-term brand and market development
Lead integrated campaigns across multiple channels and customer touchpoints
Own external communications, PR strategy and execution.
Oversee creative strategy, messaging, and testing across channels.
Optimize and scale a multi-channel demand generation engine to drive customer acquisition and pipeline growth
Own performance across digital and offline channels, continuously improving efficiency and scalability
Develop full-funnel strategies that improve conversion from initial engagement through closed business
Establish a rigorous testing and optimization framework across campaigns, creative, and user experience
Continuously improve conversion rates, cost efficiency, and overall marketing ROI in low-volume, high-precision environments.
Partner with internal teams to optimize the end-to-end customer journey
Leverage data to inform segmentation, personalization, and campaign performance
Define KPIs tied to pipeline and revenue outcomes
Build dashboards and reporting frameworks to inform executive decision-making
Lead marketing collaboration with utility and strategic partners, working closely with their marketing teams to:
Build program branding and positioning
Design, launch, and execute joint marketing campaigns
Align messaging with partner goals and customer expectations
Navigate complex operating environments, ensuring alignment and execution across multiple parties
Represent Haven as a trusted, capable marketing partner to external stakeholders
Lead, mentor, and scale a high-performing marketing team
Establish clear processes, accountability, and execution cadence both for internal teams and external agencies, vendors, and contractors as needed
Optimize resource allocation to efficiently enable Haven’s high growth goals
Must haves
8–12+ years of D2C marketing experience, with prior ownership of company-wide marketing strategy.
Demonstrated ability to operate as a hands-on leader in a high-growth or resource-constrained environment
Deep experience executing and optimizing campaigns directly—not solely through agencies or large teams
Comfortable switching between strategy, execution, and analysis on a daily basis
Experience leveraging AI tools to drive outcomes and efficiency
Proven success operating in highly targeted or geographically constrained markets
Comfortable operating with ambiguity, constraints, and small audience sizes
Strong collaborator who can influence without authority—internally and externally
Data-driven decision maker with a practical approach to attribution and ROI
Mission-aligned and motivated by building systems that deliver real-world impact
Experience scaling high-growth or early-stage companies
Preferred experience
Experience in residential solar, energy storage, or home electrification
Experience working with strategic partners (e.g., utilities, large enterprises, public sector, or regulated entities) on joint marketing initiatives
Experience marketing to low income and/or immigrant populations
Experience designing for and running multi-lingual campaigns
Familiarity with marketing in geographically or operationally complex environments
Hold an MBA or equivalent advanced degree
Why Join Us?
At Haven Energy, you’ll have the opportunity to lead a transformative business to build a more resilient energy infrastructure. You’ll work with a passionate team, enjoy a collaborative work environment, and have opportunities to grow and shape the future of DER deployments. Haven offers competitive salaries, equity ownership, performance bonuses and a flexible work environment.
Equal Employment OpportunityHaven embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.
