Opportunity
We are seeking a visionary and results-driven Marketing Director to lead the end-to-end management of Calgary Co-op's marketing strategy, including leading marketing planning and monitoring of execution through day-to-day leadership of the marketing function. Reporting to the SVP - Digital, Member & Information Technology, you will champion our brand, elevate the member experience, and drive business growth across all corporate divisions including subsidiaries.
You will lead a high-performing team including an Advertising Manager, Content Manager, Marketing Planning Manager, Marketing Manager and Creative & In-Store Team Manager — fostering a culture of collaboration, innovation, and excellence.
Key Responsibilities
Strategy & Brand
- Lead the marketing organization in developing and executing insight-driven, integrated marketing plans to build Calgary Co-op's brands and drive traffic and sales.
- Develop and implement integrated brand, marketing, and media plans aligned to business strategy.
- Define and maintain brand standards across all materials, including visual identity guidelines and message development.
- Pursue innovative marketing opportunities including native content, digital marketing, and earned media.
Campaigns & Execution
- Manage external marketing communications across all media — traditional and digital, paid, owned, and earned — ensuring they are on brand, on time, on budget, and effective.
- Deliver exceptional marketing and merchandising support solutions grounded in brand strategy and consumer insights.
- Oversee the daily production of marketing initiatives and reporting on results, maximizing a cross-functional team of internal, external, and wholesaler stakeholders.
Stakeholders & Financial Management
- Effectively manage key stakeholder and partner relationships including creative and media agencies, research partners, and other external partners.
- Develop and administer the departmental budget, including forecasting, approvals, and reporting.
- Provide leadership in Health, Safety & Environment (HSE) and Food Safety in accordance with company policies.
What You Bring
Qualifications
- Post-secondary education in Marketing, Communications, and/or Commerce.
- 10+ years of managerial experience in marketing or communications.
- Demonstrated experience in executive-level communications and the ability to plan and manage at both strategic and operational levels.
- Proven track record of building integrated marketing campaigns with measurable success, including social, email, event, and earned media strategies.
- Experience building high-performing teams and streamlining processes for efficiency.
- Strong financial stewardship and budget management experience.
- Familiarity with marketing research disciplines.
- Membership in a marketing, communications, or media-related association is an asset.
Leadership Attributes
- Deep understanding of consumer marketing and retail best practices with a consumer-centric mindset.
- Strategic thinker who evaluates multiple options and identifies the best path forward quickly.
- Collaborative leadership style that builds team culture across internal and external stakeholders.
- Ability to influence diverse stakeholder groups and effectively drive change.
- Exceptional communicator — confident in both written and verbal forms.
- Self-motivated, goal-oriented, and solution-focused with the ability to move seamlessly from strategy to execution.
- Adaptable and entrepreneurial in a competitive, fast-paced retail environment.
About Calgary Co-op
Calgary Co-op is one of Canada's largest retail co-operatives, proudly serving members across Calgary and area. With a diverse portfolio spanning food, pharmacy, gas, home health, and wine & spirits, we're committed to delivering exceptional value and community impact. We believe in putting members first — and that starts with the talented people who make it happen.
Why Calgary Co-op?
- Be part of a purpose-driven, member-owned organization with deep roots in the Calgary community.
- Lead a talented, passionate marketing team with real impact on business growth.
- Competitive compensation and comprehensive benefits package.
- Collaborative and inclusive workplace culture.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
