Digital Distribution Manager (Internal/External)

At Safaricom Ethiopia, we are a purpose-led technology company dedicated to transforming lives through digital connectivity and inclusive financial services. In under four years, we have grown to serve over 10 million customers, with our network now reaching 55% of Ethiopia’s population – a testament to our bold vision and trusted partnerships.

Guided by core values such as customer obsession, innovation, integrity, and get it done together, we are building a workplace that is dynamic, inclusive, and empowering. We believe our greatest strength lies in our people. That’s why, for two consecutive years, we have proudly get earned the Top Employer Award – in recognition for our unwavering commitment to fostering a supportive, innovative, and inclusive environment to people.

Join Safaricom Ethiopia and be part of a team that is shaping the digital future of Ethiopia. Here, your work has meaning, your voice matters, and your growth is our priority. Together, we are transforming lives for a digital future.

• Drive digital/mobile sales and Distribution strategy and GTM for distribution and transfer of mobile money

• Develop channel of micro merchants for Payments, mobile money transfer and Airtime distribution. 

• Developing commission models and GTM implementation of commission models for all sales partners and agents in the channel

1. Digital Channel Execution

• Develop GTM to execute digital distribution strategies across regions and channels. 

• Recruit and expand micro merchants.

• Drive growth of digital airtime sales, mobile money transactions, and merchant payments.

• Ensure availability of floats across distributors, DSAs and merchants.

• Monitor productivity and activation of merchants and agents.

2. Field Sales Execution

• Work closely with regional teams and field sales to drive merchant acquisition and activation.

• Ensure TADR, Digital Sales Agents (DSA) effectiveness and productivity.

• Develop sales force automation systems to track float movement, retailer performance and for payment of commissions.

3. Channel Performance Management

• Track and analyze performance of Distributors, DSA, Merchants 

• Identify underperforming regions/clusters or partners and implement corrective actions.

4. Systems and Data Management:

• Use Sales & Distribution systems to track Digital Distribution & Payment KPIs and support regional team on GTM.

5. Sales Capability Development

• Support capability development of field teams and conduct field coaching and training sessions. 

Key performance indicators:

• Quality Active Monthly Merchants 

• Daily Active Merchants

• Active Distributor Sales Agents 

• Outlet Visibility

• MM receiving Payments

Business Competencies

• Strong stakeholder management

• Data-driven decision making

• Problem solving and analytical thinking

• Operational execution excellence

• Cross-functional collaboration

Functional Competencies

• Sales execution and channel management

• Merchant acquisition and development

• Negotiation and partner management

• Performance tracking and analytics

• Digital product sales capability

Minimum Qualifications

• Bachelor’s degree / MBA preferred

• 5 years’ experience in Sales, Distribution, or Channel Management.

• Experience in telecom, fintech, or FMCG distribution models preferred.

• Strong understanding of mobile money, payments, and digital airtime ecosystem.

• Experience managing agents, merchants, or retail channels.

How to Apply. If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to create/ update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume.