Junior Copywriter

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

The opportunity:

As a Junior Copywriter you participate in our mission to push the frontiers of creativity as we inspire growth for ambitious brands. In international and Hungarian markets alike you will be working across all types of media (both online and off). Your task is to create and refine content innovatively. Under the supervision and mentoring from your seniors and creative director, you'll craft compelling narratives that differentiate our products, engage our audience, and drive business results. From developing product messaging to exploring innovative content formats, you'll play a key role in shaping our brand's future.

What you’ll be doing:

• To participate in the creation and/or to create concepts, communicated via stories, narratives, and different advertising materials for marketing campaigns supervised and mentored by senior colleagues
• Take an idea through all the creative process, from concept to drafting and all the way towards the final execution
• Work closely with an Art Director or graphic designer, to create boundary-pushing advertising campaigns
• Write copy (in a wide variety of formats) that has a calculated impact on the target audience
• Work with Client Service teams to understand client business objectives and audience demographics/characteristics
• Ensure with the help of senior colleagues that the quality is up to the highest standards on all projects
• Use of SOSHI to report worklogs and project status
• Proactively take part and clearly communicate through the full project lifecycles handling challenges and client comments with an open attitude that does not sacrifice the quality of the outcome
• Find ways to proactively turn client briefs or internal initiatives into inspiring award-winning work

What we want from you:

• 0-3 years of experience in an advertising agency
• The ability to write, in a wide selection of styles and formats, in Hungarian and English with impeccable grammar
• The ability to see offline and online advertising as complex ecosystem and to identify the points in where these two can complement/capitalize on each other
• The drive to generate ideas and present them with confidence
• Determination to learn and master the craft of copywriting by internalizing feedback and direction given by senior colleagues
• The ability to work productively in teams and seamlessly assimilating existing workflows and processes.
• A portfolio that shows a strong potential for conceptual thinking and creative writing
• Knowledge of all advertising channels including native use of all current and emerging social media channels
• The ability to switch seamlessly between different brand tones
• To take pleasure in both creative thinking and producing content
• A love for writing
• BA/BS degree with a major in writing, Hungarian/English, journalism, or other closely related areas

To perform his/her job, an employee must have:

• Continuously developing professional/practical and literature knowledge
• Up-to-date knowledge of constantly changing and evolving IT trends and technologies used by the Company

In return this is what you can expect from us:

• Private health insurance package (for employees working with us for a year and more)
• International and in-house training possibilities
• Education budget to suit your own development
• International projects
• Diverse teams (in 2023 our office has the the 'Most diverse Company' special award in the Loveable Workplace competition)

And there's more:

• Kid and dog friendly office
• Annual team building days and many fun events
• Award-winning and well-equipped office

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

At VML Enterprise Solutions Hungary

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

#LI-EMEA #LI-Hybrid #LI-MP1

 

WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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