Senior Copywriter

Company Description

Fortune Brands Innovations, Inc. is an industry-leading home, security and digital products company. We’re focused on exciting opportunities within the home, security and commercial building markets. Our driving purpose is to elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

At Fortune Brands, we’re building something big. We’re advancing exciting innovations in all of our products and processes. We’re delivering trust, dependability, sustainability, and style. To make it all happen, we’ve transformed our workplace into an environment where smart, ambitious people have the support to reach their fullest potential.

When you join Fortune Brands, you become part of a high-performing team empowered to think big, learn fast and make bold decisions. We support an inclusive culture where everyone is encouraged be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands here.

Job Description

As a Senior Copywriter, you will blend strategic thinking, verbal craft, and brand stewardship to shape compelling messaging that inspires consumers, empowers professional customers, strengthens brand equity, and drives business results across our mass premium and luxury portfolios.

Your experience and background in copywriting or creative writing within an agency or in-house creative team will enable you to develop compelling, integrated campaigns across digital, social, video, retail, packaging, and branded content. In this role, you will create digital-first storytelling across multiple platforms and formats, including video scripting and narrative development, while partnering closely with Brand, Product, Channel, and cross-functional stakeholders to evolve our brand standards and deliver cohesive creative experiences across all touchpoints.

Your background presenting creative concepts and messaging rationale to leadership teams, collaborating with art directors, designers, editors, motion teams, and production partners, and leveraging GenAI tools within creative workflows will help drive impactful, insight-driven creative solutions. Experience within home, lifestyle, luxury, design, or other consumer-focused brands is preferred.

We value individuals who can Think Fast, leveraging insights and creative problem-solving to develop impactful messaging and adapt to evolving business needs; Work It Together, building strong cross-functional partnerships that elevate creative outcomes; and Make the Hard Call, balancing brand integrity, business objectives, and creative innovation to make informed decisions with clarity and accountability.

What you will be doing: 

Brand Leadership & Creative Development

• Lead copy development for Moen and House of Rohl across omnichannel campaigns, ensuring all messaging is cohesive, insight‑driven, and aligned with brand strategy.
• Translate business goals, consumer insights, and brand positioning into compelling narratives, campaign platforms, and messaging frameworks.
• Partner with art directors, designers, and business stakeholders to concept integrated ideas that drive engagement, preference, and conversion.
• Elevate the premium and luxury nature of our brands through refined messaging, tonal sophistication, and storytelling excellence.

Cross-Functional & Stakeholder Partnership

• Collaborate with Marketing, Product, and cross-functional partners to understand goals and shape creative solutions that meet both brand and business objectives.
• Present creative concepts, messaging direction, and rationale to senior stakeholders with clarity, confidence, and strategic insight.
• Serve as a trusted creative partner, helping teams articulate challenges, identify opportunities, and refine briefs before execution begins.

Creative Craft & Team Collaboration

• Lead copywriting across video scripts, campaign narratives, digital experiences, social storytelling, and packaging language, ensuring consistency and craft across all touchpoints.
• Mentor and inspire junior writers and creatives, fostering a culture of curiosity, craft excellence, collaboration, and accountability.
• Contribute to the evolution of verbal identity and brand guidelines, ensuring they remain modern, consistent, and culturally relevant.

Innovation & Performance

• Apply insights and category trends to strengthen storytelling relevance and creative impact.
• Leverage GenAI and emerging creative technologies to accelerate ideation, expand messaging exploration, and improve efficient production.
• Partner with production and cross‑functional teams to streamline workflows and ensure high‑quality delivery across all asset types.

Qualifications

• Bachelor’s Degree and at least 7+ years of copywriting or creative writing experience within an agency or in-house creative team, or High School Diploma and at least 10+ years of copywriting or creative writing experience within an agency or in-house creative team.
• Portfolio demonstrating experience developing integrated campaigns across digital, social, video, retail, packaging, and branded content.
• Experience writing for video and photo production, including scriptwriting, narrative development, and production collaboration.
• Experience creating digital-first and social content across multiple platforms and formats.
• Familiarity with creative production workflows and collaboration with art directors, designers, editors, and motion teams.
• Experience using GenAI tools within creative development and content production workflows.
• Experience presenting creative concepts and messaging rationale to cross-functional stakeholders and leadership teams.
• Background working within home, lifestyle, luxury, design, or other consumer-focused brands.

PREFERRED QUALIFICATIONS:

• Experience contributing to brand voice, verbal identity, or messaging guidelines.
• Experience mentoring junior writers or creatives.
• Experience supporting omnichannel marketing campaigns for premium or luxury brands.

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $85,000 USD - $110,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information.

Important Notice: Protect Yourself from Fraudulent Job Postings

To protect yourself from fraudulent job postings or recruitment scams, please note that Fortune Brands job postings are exclusively hosted on our website at fbin.com/careers via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.