Job Summary
A dynamic and results-driven Senior Manager, Digital Business (Regional Role) to lead and execute performance marketing strategies. In this role,you will work closely with local markets, business units, and sales teams to strengthen performance marketing efforts and drive online lead generation and conversion.
As a subject matter expert, you will be responsible for planning, executing, and optimizing performance campaigns across multiple platforms, including Google Ads, LinkedIn Ads, email marketing, and onsite ads on ecommerce platforms. You will also leverage marketing automation tools (Pardot preferred) to enhance account-based marketing
(ABM) initiatives, streamline lead nurturing, and improve marketing efficiency.
This is a hands-on, strategic role where you will consult, collaborate, and implement best-in-class performance marketing practices to maximize business growth. If you have a passion for performance marketing, marketing automation, and data-driven decision-making, this is an exciting opportunity to make an impact on a regional scale.
General Responsibilities
- Act as a performance marketing expert and consultant, driving the development and execution of performance marketing strategies to support business growth.
- Collaborate closely with sales teams and business units to align performance marketing initiatives with sales objectives and revenue targets.
- Optimize and leverage marketing automation tools and processes to enhance lead generation and conversion efforts (experience with Salesforce Pardot is an advantage).
- Oversee the planning, execution, and performance analysis of paid advertising campaigns on platforms such as Google Ads, LinkedIn, Facebook Ads, and onsite ads on ecommerce platforms.
- Develop and optimize Account-Based Marketing (ABM) strategies, ensuring effective lead nurturing, segmentation, and conversion tracking.
- Implement and refine demand generation and lead conversion tactics to improve marketing ROI and sales pipeline efficiency.
- Utilize A/B and multivariate testing to enhance campaign performance,refine user segmentation, and drive continuous improvement.
- Design and manage end-to-end marketing campaigns and customer journey workflows, ensuring seamless transitions from lead generation to
deal closure.
- Pitch performance marketing services to new clients and help win new business.
Functional Skills and Knowledge
- Good knowledge of Performance Marketing channels including, but not limited to marketing automation (ie Pardot, Marketo), email marketing, content marketing, lead generation, display & native advertising, search engine marketing, social media.
- Proven experience in media planning, buying and optimization for lead and conversion campaigns.
- Familiarity of CRM & user flow automation.
- Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint).
- Strong organization, interpersonal and communications skills.
- Understanding of performance marketing.
- Proven track record in delivering marketing campaigns that drive sales growth.
- Entrepreneurial, pragmatic and willingness to get hands dirty to get things done.
- Ability to manage multiple priorities and drive projects to completion within a demanding timeline.
- Excellent communication and presentation skills. Ability to manage difficult clients as well as internal stakeholders.
- Fluent writing and verbal communications in Thai and English.
- Ability to manage a team, including remote headcount.
Education
- Bachelor, Master’s Degree or MBA in Business Administration, Marketing or Strategic Management
- 10 years of hands-on performance marketing experience.
- 5 years of team management experience.
- Experience in a Performance Marketing agency, Media/CRM platform , or Ecommerce platform in Performance Marketing role
