SeniorFull TimeEN
Sauce is a premier restaurant technology platform, empowering businesses with Commission-Free Delivery & Pickup and proprietary delivery optimization technology. We serve the $105 billion US local restaurant market, with headquarters in Miami and Tel Aviv and a rapidly expanding team in NYC. Our mission is to connect local establishments directly with their customers, leveraging decades of seasoned tech and restaurant industry experience.
You will lead the expansion and adoption of Sauce’s Online Storefront and Delivery Management positioning. You will build domain expertise through market and customer research to craft differentiated and impactful positioning. You will collaborate with Product, Marketing, Sales, and Ops to spearhead launches and translate customer needs into resonant messaging across all GTM channels.
Define and sharpen all external and internal messaging, translating multi-featured product capabilities into clear, compelling narratives for specific solutions and use cases.
Create core PMM assets yourself (web pages, sales/CS decks, battle cards) with consistent messaging across all GTM channels (Marketing, Sales-Enablement, Customer Success), adapting narratives for different audiences and phases of the user journey.
New Product Campaigns: Plan and execute end-to-end launches and product updates, coordinating cross-functionally to deliver positioning, messaging, and campaign assets.
Research turned into actionable insights: Conduct user research to uncover workflows and pain points, translating insights into actionable direction for the marketing, sales, success and product teams.
Support Product-Led Growth initiatives: that drive discovery, sales, onboarding, and cross-sell through in-product experiences and funnel optimization.
5+ years of product marketing experience in B2SMB; Experience in the US QSR restaurant industry or delivery marketplaces - Must.
You've owned a core product area end-to-end: from ICP and positioning through to launches and field enablement.
You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality.
A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets.
Proven track record to craft clear, differentiated messaging that resonates to non-technical audiences.
Excellent written communication and strong editorial judgment, with a proven ability to craft clear, differentiated messaging that resonates with non-technical audiences, while actively pushing for specificity and alignment.
Data-driven approach: Comfortable conducting user interviews and synthesizing qualitative and quantitative insights into actionable marketing and product direction, using metrics and funnel analysis.
Comfortable working closely with product, R&D, growth, design, and marketing teams in a fast-moving environment.
Self-starter mindset: A proactive, independent contributor who thrives in fast-paced environments and can move quickly from strategy to execution.
AI-first mindset: comfortable using AI tools to automate and scale workflows, with a natural inclination toward AI-native approaches in day-to-day work.
Ambitious and competitive: you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
