unybrands was established in 2020 by a group of partners united by a shared vision: to build the leading next-generation e-commerce platform for micro-brands. Headquartered in Miami, the company has a global presence with teams in Berlin, London, New York, and China.
unybrands acquires e-commerce businesses that sell both on and off Amazon. Once acquired, these brands are integrated into unybrands' platform, where operations are optimized, business performance is enhanced, and expansion into new product lines and markets is driven. Currently we have acquired 30 brands including Pet Care, Personal Care, Home Care, Supplements, Baby & Juvenile, Garden & Outdoor, Sports & Fitness, and Home, Lifestyle Culinary & Arts. Through expert management and robust infrastructure, unybrands empowers e-commerce brands to scale and thrive.
Job Overview
The TikTok Paid Media Buyer will be responsible for strategizing, executing, optimizing, and scaling paid TikTok campaigns to drive customer acquisition and revenue growth. This role requires a deep understanding of TikTok’s advertising platform, creative trends, audience targeting, and performance metrics. You’ll work closely with our creative, brand, and data teams to ensure campaigns are effective, engaging, and profitable.
Key Responsibilities
Campaign Strategy & Execution
- Plan, launch, manage, and optimize TikTok ad campaigns to drive revenue and customer acquisition.
- Develop and test ad creatives (UGC, product demos, testimonials, etc.) that align with TikTok’s best practices and trends.
- Implement data-driven media buying strategies, including A/B testing, bid strategies, audience segmentation, and campaign structuring.
- Optimize campaigns for key performance metrics: CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and LTV (Lifetime Value).
Creative & Content Collaboration
- Work closely with the creative team and influencers to develop high-converting, TikTok-native ad creatives.
- Continuously test new ad formats, hooks, and messaging to improve engagement and conversion rates.
- Stay up-to-date with TikTok trends, viral content, and platform updates to inform creative strategy.
Audience Targeting & Optimization
- Develop and execute a robust audience testing strategy (interest-based, lookalike, retargeting, and first-party data audiences).
- Leverage first-party data (CRM, email lists, website visitors) to build high-performing custom audiences.
- Optimize ad placements, bids, and budgets based on data insights to scale efficiently while maintaining profitability.
Data Analysis & Performance Reporting
- Monitor campaign performance and provide weekly and monthly reports on key KPIs.
- Analyze ad performance to identify opportunities for scaling and optimization.
- Collaborate with the analytics team to track post-purchase behaviors and refine targeting strategies.
Budget Management & Scaling
- Manage and allocate ad spend efficiently to maximize return on investment (ROI).
- Scale winning campaigns while minimizing wasted ad spend.
- Conduct competitive analysis to identify new opportunities for TikTok growth.
Platform Operations & Cross-Channel Performance Management
- Configure automated bots and message flows within Euka to support conversion and customer engagement.
- Pull, interpret, and summarize performance insights from FastMoss to guide media and creator decisions.
- Maintain weekly communication with our TikTok representative and TikTok category manager to stay aligned on strategy, opportunities, and platform support.
- Enroll brands in TikTok sales, promotions, RPM events, and special programs to maximize visibility and incremental revenue.
- Monitor daily spend and ROI to ensure campaigns are scaling efficiently and profitably.
- Identify top-performing creator videos and repurpose them across other platforms (Meta, Google, PDP assets) when applicable.
Qualifications & Skills
- 2-4+ years of experience in TikTok paid media buying for a DTC brand, agency, or similar role.
- Proven track record of managing and scaling TikTok ad campaigns with a strong ROAS.
- Deep understanding of TikTok’s algorithm, ad formats, and consumer behavior.
- Experience working with UGC creators, influencers, and TikTok native content.
- Strong proficiency in TikTok Ads Manager, Google Analytics, and attribution tracking tools (e.g., Triple Whale, Rockerbox, Northbeam).
- Experience with A/B testing, creative iteration, and audience segmentation.
- Knowledge of eCommerce metrics and how paid media impacts revenue growth.
- Strong analytical and problem-solving skills with data-driven decision-making abilities.
- Ability to work in a fast-paced environment and adapt quickly to platform changes.
Bonus Skills (Nice to Have)
- Experience managing Meta (Facebook & Instagram) and Google Ads in addition to TikTok.
- Knowledge of email marketing, SMS, or other digital marketing channels.
- Familiarity with Shopify, Klaviyo, or other eCommerce platforms.
unybrands is an equal opportunity employer and considers all applicants for employment without any regard to race, skin color, religion, gender identity, sexual orientation, and age. Nor are applicants discriminated against based on disability or protected classes.
