Director, Sync & Visual Media Licensing

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: Director, Sync & Visual Media Licensing

Reports To: President, WMC

Department: TV & Film

Location: Toronto, Ontario. Canada

Job Type: Regular, Full Time, Permanent

Working Hours: 37.5 hours/week

Pay range: $120,000 - $130,000
Vacancy: Backfill

A little bit about our team:

We are Warner Music Group, home to a broad roster of new stars and legendary artists through a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Bros., Warner Classics, and Warner Music Nashville, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalogue of more than one million copyrights worldwide.

Your role:

Responsible for driving and overseeing sync licensing activities within Canada, possessing a strong blend of creative, marketing, and sales expertise to identify and capitalize on sync opportunities across various media, including film, television, advertising, video games, and emerging platforms. The role will lead and mentor the local team, tying into the Global Sync organization, who will foster strong relationships with stakeholders, and work collaboratively with global sync teams to achieve revenue targets and create impactful sync moments for WMG artists.

Here you’ll get to:

• Strategic Leadership: Develop and execute the regional sync strategy in alignment with global objectives, focusing on maximizing revenue and market penetration.
• Creative Direction: Provide creative guidance to the sync team, ensuring an understanding of market trends, client needs, and the optimal placement of WMG's diverse music catalog. This includes active involvement in pitching and curating music for various projects.
• Business Development & Sales: Drive aggressive sales efforts to identify and secure new sync opportunities. This involves cultivating and maintaining strong relationships with music supervisors, advertising agencies, production companies, brands, and other potential clients within the region.
• Marketing & Promotion: Implement effective marketing strategies to promote WMG's sync catalog and services within the territory. This may include organizing showcases, attending industry events, and developing compelling promotional materials.
• Revenue Generation & Budget Management: Accountable for achieving regional sync revenue targets and managing the regional budget effectively.
• Cross-Functional Collaboration: Work closely with global sync teams, A&R, marketing, legal, and finance departments to ensure seamless execution of sync deals and projects.

About you:

• You have 10 or more years of management experience, demonstrating a proven track record of leading large teams and a high level of leadership, communications, and relationship-building skills.

• You have deep knowledge of sync licensing and synchronization rights, including an understanding of different types of licenses, usage restrictions, and rights associated with music synchronization.

• You have a comprehensive understanding of music ownership rights and intellectual property laws, including music publishing, master recording rights, and copyright ownership.

• You are passionate about staying updated and informed about current trends, market demands, and industry standards in sync licensing across film, television, advertising, and online streaming.

• You enjoy making sound decisions under pressure, using critical thinking to solve complex problems, and executing tactical clearances and pitches to potential clients

We’d also love if you had:

• Exceptional general catalog knowledge, understanding the diverse range of music tracks and genres available for sync licensing to make highly informed music recommendations.

• Mastery of skills and deep expertise across the sync licensing function and the broader occupational domain.

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Please note that due to the volume of applicants we receive for a given position, you may not be contacted if you do not meet minimum eligibility requirements for this position.

Thanks for your interest in working for Warner Music Group. We love it here and think you will too.

We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against an applicant or employee on the basis of race, religious beliefs, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, record of offences, marital status, family status, or any other protected grounds under applicable legislation.

We are committed to working with and providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to PeopleTeam.Canada@warnermusic.com and let us know the nature of your request and your contact information.

This position will require being in the office 4 days a week.  We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Warner Music Canada does not use Artificial Intelligence (AI) or automated filtering software to screen, rank, or select applicants. Every application submitted is reviewed personally by our recruiting team to ensure every candidate receives fair and thoughtful consideration.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

 

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

 

Thanks for your interest in working for WMG. We love it here, and think you will, too.
 

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.