MidFull TimeEN
Job Description Summary
The Marketing Platforms & Digital Innovation Manager translates International digital innovation and platform strategy into localized, fit-for-purpose marketing technology solutions that enable high-quality execution and decision-making across Commercial, Value & Access, and Medical Affairs. The role leads the deployment, optimization, and adoption of core marketing and customer-facing platforms, ensuring they are reliable, compliant, and effectively used in line with International guidance.
Job Description
Key responsibilities
Execute and localize the country marketing platforms roadmap, ensuring alignment with International digital, data, and platform strategies.
Own day-to-day operational readiness, stability, and performance of core marketing and customer-facing platforms in partnership with DDIT and external vendors.
Coordinate platform configuration, enhancements, and integrations to support Commercial, Value & Access, and Medical Affairs priorities.
Enable Medical Affairs and Value & Access technology execution by ensuring compliant CRM configuration, content enablement, and data capture processes.
Support International Medical Excellence and ICE execution by ensuring platforms, roles, permissions, and integrations are ready and adopted on time.
Identify and prioritize digital innovation opportunities that improve reach, relevance, efficiency, and user experience across platforms.
Translate business needs into clear platform and innovation requirements feeding the DAP and MarTech roadmaps.
Design and execute change management and adoption plans for new platforms, upgrades, and feature releases.
Monitor adoption, utilization, and platform performance metrics, sharing insights to drive continuous improvement.
Act as a cross-functional partner and subject matter expert for marketing technology, innovation, and digital execution.
Essential Requirements
University degree in business, life sciences, analytics, computer science, engineering, or related technical field; Master’s degree preferred; fluent English and Spanish languages required.
5+ years of experience in marketing technology, data, digital platforms, or business analysis roles within complex organizations.
Strong expertise in core MarTech and CRM platforms, marketing automation, content enablement tools, and digital ecosystems.
Experience acting as a Product Owner or leading requirements gathering for platform and technology initiatives.
Solid understanding of data governance, data privacy, and regulatory requirements in healthcare environments.
Proven experience driving platform adoption, change management, and ways-of-working transformations.
Strong stakeholder management skills with ability to work across Commercial, V&A, Medical, IT, and external vendors.
Strategic, digitally savvy problem solver demonstrating Novartis leadership behaviors and ethical mindset.
Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Skills Desired
