Marketing Planner (Rakuten All Services Integrated App) - Marketing Division

Job Description:

Department Overview

This is a company-wide project to plan, develop, and improve the "Rakuten Link" application, which unifies the services of the entire group.

The app will provide access to "all of Rakuten's economic sphere," including special promotions across services and various payment methods and will be deployed as a platform for an ecosystem unparalleled anywhere in the world, including not only Rakuten but also its partners.

Here's an introduction to current Rakuten Link features:

https://service.link.link/

The Marketing Group which you will be assigned to is responsible for planning and executing content and campaigns to activate users of the "Rakuten Link" application, in cooperation with related parties both inside and outside Rakuten.

You can have a marketing career with a sense of scale that takes a bird's-eye view of Rakuten’ s various services. After that, there are various possibilities for further step-up and each business in this project or group-wide headquarter organization.

Position:

Why We Hire

We are looking for someone to join the project as a manager candidate due to the increasing number of users and the expanding scale of the project. This is a position with various opportunities as the application is still evolving in the future.

Position Details

This position will require you to lead the work shown in the example below in cooperation with related parties both inside and outside Rakuten depends on your experience, aptitude, and desires.

- Planning and execution of various promotions, campaigns, and contents 

- Actions to acquire new customers, such as digital marketing and product improvement 

- Lifecycle management for customer development, planning and execution of in-app communication 

- Research and analysis, KPI management, utilization of various marketing tools, and reporting
- Team management for the Promotion group

If you have any concerns in each area of expertise, you will learn the necessary skill sets with the support of our specialists.

Mandatory Qualifications:

- Web marketing experience at Internet business industry

- Business English

Desired Qualifications:

- Experience in mobile app marketing

- Logical thinking, Problem findings and solving skills, and strong communication skills

- Work experience in a dynamic environment such as fast-changing Internet industry and speedy decision-making

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