Digital Asset Manager

Digital Asset Manager

Marketing Services

Full-time, Exempt Regular, Pay Grade 2.3

Location: Hybrid - Adelphi, Maryland

This position is classified as "hybrid" and the work location is Adelphi, Maryland. An on-site presence is expected for meetings, summits, or events, and as needed. In accordance with UMGC Travel policy, you will be responsible for any expenses incurred from traveling, including temporary lodging, to Adelphi or locations within the DMV region.

The Digital Asset Manager is responsible for the ownership, governance, and day-to-day operation of UMGC’s enterprise Digital Asset Management (DAM) platform, MediaValet, and  other digital asset management tools such as Portfolio and digital sign management software. As the primary administrator of these digital asset tools for the Marketing team, the digital asset manager serves as the point of contact for the vendors and oversees the functioning of digital asset management platforms.  This role serves as the system owner and subject-matter expert, ensuring digital assets are consistently ingested, governed, served to distribution channels as needed, and accessible to internal teams, agencies, and global marketing partners while supporting enrollment-driven marketing initiatives and brand integrity. 

Duties and Responsibilities 

• Serve as UMGC’s primary administrator and functional owner of the MediaValet DAM platform and other digital asset management systems, ensuring ongoing alignment with marketing, creative, and institutional needs. 

• Configure and maintain DAM system architecture, including metadata schemas, taxonomies, permissions, categories, workflows, and governance standards. 

• Lead asset ingestion, migration, tagging, lifecycle management, version control, and archival of image, video, and audio assets, including global digital signage content. 

• Define, document, and enforce enterprise standards for metadata, naming conventions, digital rights, usage guidelines, and asset governance. 

• Act as the primary point of contact for DAM training, support, best-practice guidance, and stakeholder enablement across internal teams, agencies, and international marketing partners. 

• Partner with internal stakeholders and vendors to support DAM enhancements, integrations, platform updates, adoption tracking, and continuous process improvement. 

Competencies 

• Strategic and systems thinking 

• Effective verbal and written communication 

• Ownership and accountability 

• Cross-functional collaboration and influence 

• Process and governance orientation 

• Attention to detail and quality 

• Problem-solving and continuous improvement mindset. 

Skills 

• Digital asset management platform administration 

• Metadata schema design and taxonomy development 

• Digital rights and asset lifecycle management 

• Workflow configuration and process optimization 

• User training and enablement 

• Documentation and standards development 

• Vendor and platform coordination 

Education & Experience Requirements 

• Education: Bachelor’s degree in a related field or equivalent experience.  

• Experience: 5 years administering a DAM platform in an enterprise environment.

Preferred Experience Requirements 

• Experience supporting DAM usage in complex organizations, marketing or creative operations, platform integrations, and user enablement.

• Certifications.

All submissions should include a cover letter and resume.

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

Workplace Accommodations:

The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC’s Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu. 

Benefits Package Highlights:

• Generous Time Off: Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 16 paid holidays (17 during general election years). For part-time employees, time off rates will be prorated based on the number of hours worked.

• Comprehensive Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.

• Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance. Part-time employees working less than 0.5 FTE are not eligible for LTD.

• Flexible Spending Accounts: Available for medical and dependent care expenses.

• Retirement Plans: Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).

• Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.

• Tuition Remission: Immediate availability for Regular Exempt Staff. Spouses and dependent children are eligible for undergraduate tuition remission after two years of service. NOTE: For part-time employees (at least 50 percent of the time), tuition remission benefits are prorated.

Hiring Range:

$88,000.00 - $98,000.00