FIND YOUR 'BETTER' AT AIA
We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.
We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.
If you believe in better, we’d love to hear from you.
About the Role
Report to: Associate Director, Life Propositions and Product Delivery
Location: Ho Chi Minh
Function: Marketing & Partnership Distribution | Department: Life Propositions and Product Delivery
Type: Individual Contributor
THE OPPORTUNITY:
We are looking for a Proposition Go-To-Market (GTM), Consultant who plays a crucial in bringing new product Go-To-Market, be accountable for 1st year production of new Product by planning, driving and executing Go-To-Market (GTM) plan for all distribution channels.
ROLES AND RESPONSIBILITIES
Propositions GTM (70%)
- Work with Propositions Development to develop annual plan to promote AIA Propositions including Vitality to all distirbution channel.
- Convert market intelligence and product competitive analysis into impactful go-to-market strategies of proposition assets. This will require active involvement in E2E customer proposition design from insights generation, concept to validation to deployment.
- Build GTM plan for new and existing propositions covering product positioning, product packaging, sales ptich and sales tools.
- Develop and lead excution GTM plan for all Propositions.
- Work with Proposition Development and Training to develop training materials and conduct training for trainers and manage the product GTM for all distribution channels.
- Partner with Distributions to collect and translate customers feedback, distribution feedback into product requirements and facilitate the solutions to make sure GTM plan success.
- Manage all products and customers promotional activities including design customers promotion campaigns, alignment with distribution channels, develop all marketing materials in conjunction with Propositions Marketing.
Other (30%)
- Develop and manage relationship with key stakeholders in distribution channels (10%).
- Work closely with Propositions Development, Operations and IT on all propositions development initiatives and implementation (5%)
- Ensure compliance with local, group standards and all regulations (5%)
JOB REQUIREMENTS:
- Bachelor’s degree. Master’s degree is preferred.
- At least 5 years of experience in Life / Health Insurance, Financial Services.
- Experience in product marketing, life insurance product sales training is preferred.
- Excellent command of English and Vietnamese, both written and oral.
- Customer centricity mindset
- Presentation and communication at influencing level
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
