EntryFull TimeInternshipEN
WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.
Job Responsibilities
We're seeking a talented and enthusiastic individual to join our team as an SEO/CRO Intern. This is a unique opportunity to gain hands-on experience in a wide range of digital marketing and ecommerce disciplines, from search engine optimization to conversion rate optimization.
SEO:
Conduct keyword research and analysis to identify relevant search terms for our target audience.
Optimize website content, including meta titles and descriptions, to improve search engine rankings.
Monitor and analyze website performance metrics, such as organic traffic, bounce rate, and conversion rates.
Create engaging website content that is aligned with the brand’s tone of voice and publicizing that through our Content Management System (CMS)
Stay up-to-date with the latest SEO trends and best practices.
CRO:
Conduct analysis to identify users’ pain points and areas for improvement.
Design and implement A/B tests to optimize website elements such as landing pages, call-to-actions, and reservation processes.
Analyze test results to identify winning variations and make data-driven recommendations.
Optimize website usability and user experience to improve conversions.
Collaborate with front-end developer to ensure CRO recommendations are implemented effectively.
Job Requirements
Education & Certification
Must be from related academic disciplines in Marketing, Business, Information Systems Management, or other relevant fields
Experience
Experience with Ahrefs, BrightEdge, Google Search Console, Google Analytics or other relevant digital marketing tools are a plus
Other Prerequisites
Possess enthusiastic and positive attitude
Excellent copywriting skills in English and ability to adapt to the right tone of voice suited for the brand
Willingness to learn about SEO, content creation and website optimization
Highly motivated self-learner and quick to pick up a wide variety of tools
Possess strong analytical skills and keen eyes for details
Great interpersonal and communication skills
Internship period: January – June (6 months) / June – December (6 months)
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
