$121K – $231KSeniorFull Time
Job Title: General Manager – Richlawn Turf
Department: Operations
Location: Platteville, Colorado
Reports To: Executives VP
Job Type: Full Time
Travel: 30%
Compensation: $121k-$231k per year
Job Summary
The General Manager has the opportunity to develop and scale a unique, sustainable business from an established platform in Colorado into a national leader in organic turf management and gardening products. This role is responsible for setting and executing regional and national strategy, driving product development, leading sales and multi-channel marketing, and building multi-site production and distribution capabilities. The General Manager holds full profit and loss accountability while ensuring efficient operations, high-quality product output, regulatory compliance, and strong team engagement aligned with customer and environmental expectations.
Essential Job Functions
Required Qualifications
Preferred Qualifications
Work Environment
This leadership role operates in a dynamic environment that combines office-based strategic planning with on-site presence in production and agricultural settings. The position requires regular interaction with production teams, vendors, customers, and community stakeholders, along with travel for site visits, industry events, equipment demonstrations, and leadership activities. The role may involve exposure to outdoor conditions, production facilities, and physical activities such as walking, standing, and occasional lifting, requiring flexibility to support both operational and strategic business needs.
About Us:
Versova is one of the largest egg producers in the United States, bringing together family-owned farms in Iowa, Ohio, Washington, Oregon, Idaho, Utah, and Colorado. With over six decades of industry experience, our team of more than 2,000 employees is dedicated to exceptional flock care, environmental stewardship, and producing safe, high-quality eggs. More than just a workplace, Versova is a team built on shared values, working together to enrich our communities and uphold the highest ethical standards.
As a family of companies and a company of families, we are guided by a strong set of Core Values: Recognition, Initiative, Safety & Security, Service, Community, Respect, Integrity, Ownership, and Excellence. These values drive our commitment to responsible employment, sustainability, and industry innovation. When you join Versova, you become part of something bigger - working together to lead the future of egg production with integrity and excellence.
Benefits:
Posting Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
Disclosure
This job description is not exhaustive, as employees may perform additional related duties as needed. Employment is based on an 'at-will' basis. Employment is contingent upon the successful completion of a background check, as applicable to the role and in compliance with local, state, and federal laws.
