Brand Manager - Rare Disease

Brand Manager - Rare Disease

Location: Bucharest

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

In Romania we are a team of dedicated professionals across various functions and therapeutic areas, playing a vital role in advancing healthcare for Romanian patients. We are proud of a long heritage in partnering with local healthcare system to turn our ground-breaking innovative pipeline into life-changing therapeutic solutions. Find more about our team: https://careers.astrazeneca.com/romania

AstraZeneca Romania is accelerating the expansion of our geographical footprint in Rare Diseases following the acquisition of Alexion in 2021. Rare diseases is a high-growth therapy area with rapid innovation and significant unmet medical need. Over 10,000 rare diseases are known today – yet less than 10% of them have an approved treatment.

As we continue to expand our Rare Disease Team, we are recruiting a Brand Manager to join our Commercial Team in Romania.

What you’ll do:

As Brand Manager/Marketing manager in our Rare Disease team, you will develop and coordinate the marketing strategy and operational marketing mix and tactics in line with global strategy to achieve the brand ambition by delivering budgeted or above sales growth.

Other responsibilities will include:

•            Advocate for and drive the brand to ensure the Brand Plan delivers crucial short-term growth and long-term brand success.

•            Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages, and tactical plans.

•            Improve the full use of all available AZ channels by developing brand materials (digital/print) and activities through cross-functional collaboration. Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights) with quantitative feedback available through various data sources and reports.

•            Be the product, competitor, and market expert of the assigned brand.

•            Pro-actively adapts the Brand Plan in function of the constantly evolving environment to maximise brand potential.

•            Liaise very closely with the sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions and how field input was used in material development.

•            Responsible for the budget of assigned brands.

Requirements for the role:

•            Degree in a Scientific Field or related

•            Languages: Fluent Romanian and Advanced English  

•            Proven critical thinking experience

•            Experience managing and executing complex projects

•            Experience in specialty care/hospital products

We offer...

A dynamic, fast- growing environment with plenty of opportunities to learn, grow and develop new skills. By joining our team, you will have the chance to create a real difference in the lives of patients every day. You'll work closely with internal and external experts, encouraging cross-functional collaboration and growing your professional network. We value empowerment and trust in our employees. Furthermore, you will craft processes and receive the appreciation and acknowledgment you deserve for your valuable contributions!

Why AstraZeneca?

At AstraZeneca, we’re dedicated to being a phenomenal Place to Work. You are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference in medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.