$97,000 – $180KFull TimeEN
As a creative strategist in Enterprise Brand Strategy & Activation, you will be responsible for partnering across NF Marketing to lead the development and execution of compelling creative strategies in support of marketing plans. This role will collaborate across stakeholders supporting NF needs to implement data-driven integrated marketing communications and tactical plans that drive brand and business ROI. You’ll work in a fast-paced creative environment while supporting the Creative Strategy Director in ensuring your portfolio of projects meets or exceeds partner and leadership expectations.
What you'll do
Serve as proactive consultation support for the Creative Strategy team, working across a high volume of NF partners to translate business strategic plans into clear, aligned creative documentation that influences project-level direction and enables effective execution for internal and external creative and delivery teams.
Shepherd the creative development process from briefing, through development and in-market optimization for marketing projects of varying complexity, always striving to get the very best creative output designed to support brand & business goals.
Ensure consistency in the way key attributes, benefits, and support points are communicated across programs and tactics by aligning messaging within and across target audiences. Actively manages assigned portfolio of work in partnership with the Creative Strategy Director, project management, creative and channel leads, and marketing management partners, to build integrated, scalable strategies and programs informed by insights, market trends, learnings and past performance to continually improve return on investment (ROI) and enable informed decision-making.
Experience building go-to-market strategies within a highly regulated B2B2C industry with multiple distribution channels.
This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week.
Job Description Summary
Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!Job Description
Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions
Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to Manager/Director/AVP. This is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.
Education: Bachelor’s degree in marketing, business administration or related field preferred. Master’s degree is a plus.
License/Certification/Designation: Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience: Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies. Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships. Ability to lead and prioritize projects. Ability to function independently or in a team environment with limited supervision. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Overtime Eligibility: Not Eligible (exempt)
Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Benefits
We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
NOTE TO EMPLOYMENT AGENCIES:
We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.The national salary range for Consultant, Marketing Management : $97,000.00-$180,000.00The expected starting salary range for Consultant, Marketing Management : $97,000.00 - $145,000.00
