Key Responsibilities
- Strategy & Planning: Develop comprehensive social media & fashion content strategies to meet business objectives, increase awareness, and drive engagement.
- Content Creation: Produce, edit, and schedule compelling content (text, images, short videos, blogs) tailored for different platforms (Instagram, TikTok, Youtube etc.).
- Community Management: Monitor channels, respond to comments/messages, foster community, and manage brand reputation/crisis communication.
- Campaign Management: Plan and execute paid social media ads and organic campaigns, often collaborating with influencers.
- Analytics & Reporting: Track key metrics (KPIs), analyze campaign performance, identify trends, and provide data-driven reports with recommendations.
- Trend & Platform Mastery: Stay current with the latest social media trends, platform updates, and digital marketing technologies.
- Influencer Marketing: Identify, engage, and manage relationships with influencers or brand ambassadors for direct collabs.
- Collaboration: Work closely with marketing agencies, Operations, PR, and Design teams to ensure cohesive seasonal brand campaigns and creative assets.
Essential Skills & Qualifications:
- Proven experience in digital marketing and social media management.
- Strong copywriting, editing, and visual communication skills.
- Proficiency with social media management tools and analytics platforms (Google Analytics).
- Creative thinking, agency management, strong analytical skills, and excellent organizational abilities
- Develop and implement comprehensive social media strategies to meet business goals and increase brand awareness.
- Create, edit, and schedule diverse content types, including text, images, videos, and blogs, tailored for various social media platforms.
- Monitor and respond to comments and messages on social media channels, fostering a positive community and managing brand reputation.
- Plan and execute paid social media ads and organic campaigns, often in collaboration with influencers, to drive engagement and conversions.
- Stay updated with the latest social media trends, platform updates, and digital marketing technologies to ensure our strategies remain cutting-edge.
- Identify and engage with influencers and brand ambassadors for direct collaborations, enhancing our brand's reach and credibility.
- Work closely with marketing agencies, operations, PR, and design teams to ensure seamless integration of seasonal brand campaigns and creative assets.
- Analyze campaign performance, track key metrics (KPIs), identify trends, and provide data-driven reports with actionable recommendations.
- Manage and optimize our social media presence, ensuring a consistent brand voice and visual identity across all platforms.
- Proven experience in digital marketing and social media management, with a successful track record of driving brand growth and engagement.
- Strong copywriting and editing skills, with the ability to create compelling content that resonates with the target audience.
- Proficiency in social media management tools and analytics platforms, such as Google Analytics, for effective campaign management and optimization.
- Creative thinking and agency management skills, along with strong analytical abilities and excellent organizational skills.
- A deep understanding of social media platforms, including Instagram, TikTok, and Youtube, and the ability to adapt content for each platform.
- Experience in community management, with the ability to foster positive online communities and manage brand reputation.
- Ability to collaborate effectively with cross-functional teams, including marketing, operations, PR, and design, to align on brand campaigns.
- Strong leadership and communication skills, with the ability to motivate and guide a team towards achieving digital marketing goals.
- A passion for fashion and an understanding of the latest trends in the industry, with the ability to translate these into compelling social media content.
- A proactive and results-driven approach, with a commitment to staying updated with the latest digital marketing trends and best practices.
