MidFull TimeEN
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.
To bring the company to the level we want it to be, we are looking for a Product Marketing Specialist to join us in our Global Commercial site based in Coventry.
Summary:
This role requires a fluent Mandarin speaker to effectively support product marketing activities, particularly in relation to Chinese market requirements, stakeholders, and customer insights. The position will play a key role in bridging global product strategy with local market execution, ensuring alignment with Chinese market expectations and business objectives.
What you'll do:
Lead market and competitor analysis with a strong focus on China and Mandarin-speaking markets, translating insights into actionable strategies
Support the development of mid- to long-term product strategy, including product portfolio planning, brand positioning, and market entry strategy for China
Take ownership of product positioning for new vehicle programmes, ensuring technical features and benefits are accurately interpreted and effectively localised for Mandarin-speaking audiences
Develop and implement localised product adaptation plans, ensuring alignment with regional customer needs, regulatory requirements, and competitive landscape
Translate product positioning and key selling points into customer-centric, scenario-based messaging tailored to Mandarin-speaking markets
Create compelling sales narratives and marketing content in Mandarin, ensuring clarity, cultural relevance, and impact
Define and manage vehicle configuration strategy, adapting pricing and commercial policies based on cost structures, competitor benchmarks, and demand elasticity within the Chinese market
Support new product business case development, including:
Market sizing and demand forecasting (China focus)
Sales volume planning
Financial modelling and profitability analysis
ROI evaluation
Act as a key liaison with Mandarin-speaking stakeholders, including internal teams, partners, and suppliers
What you'll bring:
Key Requirements
Fluent Mandarin (essential) – both written and spoken, with the ability to operate professionally in a business environment
Experience in the automotive industry, with experience in:
New energy vehicle (NEV) product planning
Product management
Strategy consulting
Experience working on full vehicle programmes (0–1 lifecycle) is highly desirable
Strong analytical and strategic thinking skills, with the ability to translate data into clear business recommendations
Proven experience in market analysis, customer insight generation, and data-driven decision making
Ability to work across cross-cultural teams and manage stakeholders in both local and international markets
What we offer:
In addition to a competitive salary, you will have access to the following benefits:
25 days’ holiday plus bank holidays.
Pension scheme access.
Annual bonus - non contractual.
Private Healthcare.
Access to the Employee Car Ownership Scheme.
Group income protection based on length of service.
Family Friendly policies.
Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.
Additional Information:
This role will be working from our Coventry office. This role will be working on-site, full time.
Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Our Company:
Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.
We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus? Come and take a look at our career site and join the incredible adventure:
STEP OUTSIDE THE ORDINARY - Lotus Cars
