Head of Sales (DENZA) – The Netherlands

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About DENZA

DENZA is BYD Group’s premium brand for electric and plug-in hybrid vehicles. Founded in May 2010 and now entering Europe at a defining moment for electrified mobility. In the Benelux region, we are building more than a sales organization, we are shaping the foundation of a premium brand, a high-quality retail network, and a customer experience that reflects the expectations of one of Europe’s most mature and demanding markets.

Joining DENZA Nederland means becoming part of an entrepreneurial team with the energy of a start-up and the backing of a global NEV leader. You will have the opportunity to contribute from the early stage, take real ownership, and help define how premium electrified mobility is introduced, experienced and scaled across the region.

About The Role

As Head of Sales (DENZA) in The Netherlands, you will lead the market expansion and sales growth of DENZA in the Dutch market. You will play a pivotal role in establishing DENZA as a strong premium automotive brand by developing sales strategies, building a high-performing dealer network, managing key stakeholder relationships, and driving sustainable commercial performance.

This is a strategic and hands-on leadership role. You will be responsible for translating brand ambition into market results, ensuring that DENZA’s sales approach, dealer performance, customer experience, and commercial execution are fully aligned with the premium positioning of the brand.

You will be a member of the BYD Benelux regional team and report directly to the Country Manager Benelux.

Key Responsibilities:

· Develop and implement comprehensive sales strategies to drive market share growth, sales volume, revenue performance, and premium brand positioning.

· Manage business growth from an omnichannel perspective with a strong B2B2C mindset, ensuring close cooperation between DENZA, dealer partners, and end customers.

· Own the key sales metrics and KPIs for the Dutch market, working closely with dealer partners to achieve agreed targets and performance standards.

· Build, develop, and maintain strong relationships with dealer partners, key industry stakeholders, fleet and corporate prospects, and premium customer groups.

· Conduct regular market and customer visits to understand business opportunities, customer expectations, dealer performance, and potential operational challenges.

· Prepare accurate sales forecasts, business reports, and market updates, providing clear insights into market trends, sales performance, risks, and opportunities.

· Identify and develop new market segments, customer groups, and business opportunities in line with DENZA’s premium brand positioning and overall business plan.

· Collaborate closely with the marketing team to organize customer events, launch activities, dealer activations, and promotional initiatives that strengthen DENZA’s reputation and influence in the market.

· Build and develop the DENZA Nederland sales team, setting clear roadmaps, defining sales targets, coaching team members, and tracking performance.

· Work closely with internal departments within BYD Benelux, including Network Development, Operations, Aftersales, Finance, Legal, HR, and Marketing, to ensure cross-functional alignment and execution excellence.

· Take on additional strategic and operational responsibilities as assigned by the Country Manager and senior management to support the company’s growth objectives.

Your Profile

• Minimum 8 years of proven success in premium automotive sales leadership, experience in premium brand launches, market entry, dealer network development is preferred.

• Bachelor’s degree in Business Administration, Marketing, Automotive Management, or a related field.

• Strong sales leadership capability, with the ability to motivate, challenge, and develop a high-performing dealer network.

• Solid experience in dealer management, commercial planning, sales target setting, and performance management.

• Strong capability in deal structuring, commercial negotiation, stakeholder management, and team leadership.

• Entrepreneurial, hands-on, result-driven, and comfortable working in a fast-growing business environment.

• Willingness to travel frequently mainly within the Netherlands.

Location: Hoofddorp, the Netherlands
Type of Employment: Full-time