Product Marketing Lead - Release Marketing Activation & Digital Engagement

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is looking for a strategic and digitally savvy Product Marketing Lead to join our Release Marketing team. In this high-impact role, you'll own the strategy and execution of non-demo release assets that drive coordinated, measurable customer engagement across Salesforce's product portfolio.

From social content and web experiences to Release in a Box and Trailhead, you'll ensure every touchpoint delivers a consistent, informative, and compelling customer journey — at scale, across the globe.

What You'll Do

Release Activation Strategy

• Define and manage the release activation strategy for non-demo assets — including social, web, Release in a Box, Trailhead, and more — to ensure every release lands with coordinated, high-impact customer engagement.

Social Content Strategy

• Own the holistic social content strategy across formats: demo GIFs, carousels, short-form video, and creator/micro-influencer campaigns.

• Drive reach, audience growth, and engagement by developing content that meets customers where they are.

Web Experience Ownership

• Own and evolve the web experience for salesforce.com/releases, including marquee videos, FAQs, and ongoing content updates.

• Ensure the experience delivers a consistent, accessible, and informative customer journey that aligns with each release's narrative.

Measurement & Optimization

• Lead performance tracking across all Release Marketing deliverables, translating data into actionable insights that continuously improve strategy and maximize business outcomes.

AI-Powered Listening & Insights

• Leverage AI-powered listening tools to monitor community trends, surface real-time insights, and keep the team responsive to customer needs and market signals.

What We're Looking For

• 5+ years of proven experience in product marketing, digital marketing, or content strategy — ideally in a B2B enterprise software environment.

• Deep expertise in social content strategy across formats including short-form video, carousels, and influencer/creator programs.

• Experience owning and optimizing web experiences, with a strong eye for user experience and brand consistency.

• Strong analytical mindset with experience using data and performance metrics to drive decision-making.

• Familiarity with AI-powered social listening and community monitoring tools.

• Exceptional cross-functional collaboration skills — you'll work across marketing, product, creative, and digital teams.

• Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.

• A bias for action and the ability to manage multiple workstreams in a fast-paced environment.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.