Field Marketing Lead Middle East, Commercial Business

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

This role will be responsible for defining and driving the industry marketing strategy, focusing on building high-impact programs and campaigns that drive awareness and lead generation within key market segments.

Responsibilities

Strategic Marketing Leadership

• Develop and execute integrated marketing plans across key industries to drive brand awareness and pipeline growth.

• Work closely with cross-functional teams including Sales, Product Marketing, and Digital to align marketing efforts with business goals.

• Identify and prioritize target segments and develop tailored value propositions.

Program & Campaign Management

• Design, implement, and manage end-to-end marketing programs, including webinars, events, digital campaigns, and content initiatives.

• Manage the program budget and ensure efficient allocation of resources for maximum ROI.

• Monitor and report on campaign performance, providing data-driven insights and recommendations for optimization.

Sales Enablement & Collaboration

• Partner with the Sales team to develop sales tools, messaging, and collateral that support the sales cycle.

• Collaborate with the Business Development team to ensure lead follow-up and tracking.

• Serve as the primary point of contact for marketing-related inquiries from the Sales organization.

Content & Messaging

• Oversee the creation of industry-specific content, including white papers, case studies, and blog posts.

• Ensure all marketing communications are consistent with brand guidelines and messaging.

Qualifications

• 7+ years of experience in B2B marketing, with a focus on industry or program marketing.

• Proven track record of developing and executing successful marketing campaigns that drive pipeline growth.

• Strong analytical skills and experience with marketing automation and CRM tools (e.g., Salesforce).

• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.

• Strategic thinker with a hands-on approach to execution.

• Bachelor’s degree in Marketing, Business, or a related field.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

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