Brand Manager

Key Responsibilities

1. Brand Strategy Execution

• Support the development and implementation of Mucosolvan’s launch communication plan, including brand positioning, core messaging, media execution, and in‑store/OTC promotional activities;

• Assist in localized creative content development and promotional material management, ensuring alignment with global brand guidelines and tone of voice.

2. Channel & Point‑of‑Sale Activation

• Work closely with the sales team to drive pharmacy channel launch activities, such as merchandising, promoter training, and sell‑out incentive programs;

• Support the planning and execution of out‑of‑hospital market education initiatives to enhance pharmacists’ and physicians’ awareness and recommendation of the brand.

3. Data & Insights Support

• Track key brand KPIs (e.g. awareness, conversion, sell‑out performance, ROI) and analyze the effectiveness of media investment and marketing initiatives;

• Regularly deliver market insights and competitive intelligence reports, providing recommendations for strategy optimization.

4. Project Management & Collaboration

• Coordinate effectively with internal cross‑functional teams (e.g. Medical, Legal, Regulatory, Supply Chain) and external partners (e.g. agencies, PR, media, research);

• Manage budgets and timelines to ensure on‑time, high‑quality project delivery.

Qualifications

• Bachelor’s degree or above; majors in Marketing, Medicine, Pharmacy, Business or related fields preferred;

• Minimum 2 years of experience in FMCG or pharmaceutical OTC brand/marketing roles; experience with product launches or cross‑functional projects is a plus;

• Strong understanding of Chinese consumer insights and the retail ecosystem, especially pharmacy and health categories;

• Excellent communication skills and execution capability, with the ability to manage multiple projects simultaneously;

• Proficient in PowerPoint and Excel, with basic data analysis skills;

• Fluent in English (spoken and written), able to collaborate smoothly with global teams.

What You Will Gain

• Hands‑on experience in launching a well‑known international brand in China;

• Exposure to close collaboration with global teams and diverse local functions, enabling rapid growth toward an independent brand leadership role;

• Professional training and a clear development path within the pharmaceutical and healthcare brand landscape.