Overview
Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.
Position Summary
Under the direction of the Marketing Manager Specialty Programs, the Associate Strategist, Growth Marketing supports the planning, execution, and analysis of paid media and advertising campaigns across multiple channels to drive new donor acquisition, brand awareness, and appointment volume. This role enables campaign operations by coordinating creative assets, ensuring timely delivery of media buys, assisting with performance reporting, and managing cross-functional project workflows. The Associate Strategist acts as a key creative conduit for campaign development and intake, helping bring growth-focused initiatives to life from concept to execution.
Total Rewards Package
BenefitsVersiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.
Responsibilities
- Paid Media & Advertising Support • Assist in coordinating campaign materials for paid media efforts, including digital, OTT, radio, and out-of-home • Facilitate with media vendors to traffic advertising placements, manage timelines, and meet key deadlines • Support campaign launches and monitor progress to ensure accurate delivery across channels • Help track media spend and maintain campaign budget documentation in partnership with internal and external teams
- Growth Campaign Execution & Project Management • Assist with the intake and execution of projects tied to blood growth marketing efforts, including new donor acquisition, donor reactivation, and seasonal pushes • Act as the liaison between local state marketing, creative services, content, and media teams to translate campaign needs into actionable creative briefs and timelines • Support project workflow for growth marketing efforts – assisting with kickoff through creative development, approvals, and final delivery • Ensure cross-functional visibility and alignment on active and upcoming campaigns
- Campaign Reporting & Optimization • Coordinate with analytics to pull campaign data and generate insights • Consolidate performance metrics to support post-campaign recaps • Assist in tracking KPIs and surfacing trends to inform future efforts
- Stakeholder Collaboration & Enablement • Coordinate with donor marketing and local leadership to align on growth strategies, promotional support, and campaign execution at the center and mobile level • Ensure internal stakeholders have access to updated marketing assets and messaging • Communicate campaign updates, key wins, and local materials regularly
- Administrative & Budget Management • Assist in managing budgets for the Growth Marketing team, including tracking spend, reconciling invoices, and processing purchase orders in alignment with organizational procedures • Coordinate with vendors and internal finance teams to ensure timely and accurate payment of marketing expenses • Maintain organized documentation of budget activity, contracts, and vendor communications • Support administrative tasks related to project tracking, vendor coordination, scheduling, and reporting
- Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
- Understands and performs in accordance with all applicable regulatory and compliance requirements
- Complies with all standard operating policies and procedures
Qualifications
Education
- Bachelor's Degree Bachelor’s degree in Marketing, Communications, Advertising, or related field required
Experience
- 1-3 years in a marketing or advertising role, preferably with exposure to growth marketing, project management, or media operations required
- 1-3 years Experience managing timelines, budgets, and cross-functional campaigns preferred
Knowledge, Skills and Abilities
- Strong project management and organizational skills required
- Excellent communication and cross-team collaboration required
- Working knowledge of digital and traditional advertising platforms required
- Ability to manage multiple projects with attention to deadlines and detail required
- Familiarity with Microsoft Suite and project management required
- Understanding of campaign metrics and basic reporting is a plus preferred
