Head of Demand Generation (m/f/x)

Department: Marketing & Communications

Employment Type: Permanent - Full Time

Location: Mannheim

Description

Role Mission
The Head of Demand Generation (m/f/x) will architect and scale the global demand engine for osapiens, driving predictable and capital-efficient pipeline growth across product families focused on:

• Sustainability
• Transparency
• Operational Efficiency

This leader is accountable for pipeline creation and acquisition efficiency.

While direct ownership of Marketing Operations, Website, and Field Marketing may evolve over time, this role is responsible for integrating these functions into a cohesive, high-performing revenue engine.

Less than absolute ownership. More than advisory influence. Clear accountability for pipeline outcomes.

Why This Role Exists

As osapiens scales internationally, demand must evolve from activity-based marketing to engineered revenue systems.


We must:

• Improve pipeline predictability
• Reduce cost per SQL
• Strengthen enterprise account penetration • Integrate digital, regional, and sales-led motions • Increase ROI transparency across spend

Key Responsibilities

1. Pipeline Strategy & Accountability

• Own quarterly and annual pipeline targets in partnership with Sales
• Develop full-funnel demand plans aligned to revenue goals
• Drive measurable marketing-sourced and influenced revenue
• Establish disciplined budget allocation

2. Performance & Growth Marketing (Direct Ownership)

• Lead paid acquisition, ABM, and digital growth programs
• Drive experimentation and conversion optimization 
• Improve CPL, SQL conversion, and CAC efficiency 
• Manage and optimize demand budget allocation

3. Website & Conversion Strategy (Shared Accountability)

• Define website conversion strategy and optimization roadmap
• Partner with Product Marketing on messaging alignment
• Establish CRO testing framework and performance benchmarks

4. Field & Enterprise Marketing (Strategic Integration)

• Align enterprise events and regional programs to pipeline goals
• Integrate digital and field strategies for account penetration
• Partner with Sales on territory activation

5. Marketing Operations & Attribution (Operational Integration)

• Define attribution philosophy and reporting standards
• Partner with Marketing Ops on CRM integrity and data hygiene
• Drive ROI transparency and forecasting visibility

6. Team Leadership & Scale

• Build and lead a high-performance demand organization 
• Establish KPI rigor and accountability culture
• Prepare the function for international growth

Success Metrics (12–18 Months)

• 25–40% YoY pipeline growth
• Reduced cost per SQL
• Improved full-funnel visibility
• Strong Sales–Marketing alignment
• Repeatable enterprise demand programs

Skills, Knowledge and Expertise

• 12+ years in B2B SaaS Demand Generation
• Proven pipeline growth leadership
• Experience managing multi-million euro demand budgets
• Strong analytics and performance marketing expertise
• Enterprise SaaS experience
• Ability to lead across matrixed organizations

Benefits

• A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers 
• Room for creativity through collaborative teamwork and an open communication culture 
• Flexibility and team bonding with our hybrid work options 
• Fuel for your growth journey, both personally and professionally 
• Sustainable mobility options, promoting eco-friendly commuting solutions 
• Fun team events and outings with our global teams 
• Inspiring workspaces in Munich, Mannheim and beyond