H&M Group
Paid Media Lead - Sales Market Denmark & Norway
🇩🇰Copenhagen, Capital Region, Denmark19 hours ago
SeniorFull TimeEN
As the Paid Media Lead at H&M, you lead full‑funnel media planning and execution by aligning global and local paid‑media activities with commercial goals, optimizing performance, and driving strong results across channels. You manage agency collaboration, oversee media budget follow‑up, and ensure high‑quality execution through continuous reviews, performance tracking, and cross‑functional coordination.
WHAT YOU'LL DO
Media Strategy & Planning
Media Activation, Optimization & Performance
Agency Management & Governance
WHO YOU ARE
You have a background in marketing, communications, or business, with strong paid‑media expertise, analytical ability, and stakeholder‑management skills. You bring years of experience in digital or performance marketing, proven success managing media budgets and ROI‑driven campaigns, and solid experience collaborating with agencies.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site in ENGLISH as soon as possible but no later than 18th May, 2026. As we review applications continuously, the role may be closed early.
This is a full-time permanent position and it is based in our Copenhagen Support Office.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
