Company Description
FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the #1 imported bottled water brand and the top selling premium bottled water in the United States. A product of one of the last virgin ecosystems on the planet, FIJI Water is bottled into iconic square bottles at the source from a vast underground chamber. Through a sealed delivery system free of human contact, FIJI Water is truly untouched, until you unscrew the cap.
FIJI Water is widely available at fine restaurants and hotels, all major retail channels including grocery and convenience, and through an innovative home delivery program. Following the success of the flagship U.S. business, FIJI Water has expanded to more than 75 countries, where the brand’s iconic square bottle is increasingly visible at leading on premise and retail establishments.
Job Description
The Marketing Manager, EMEA will be responsible for developing and executing regional marketing plans that support the growth of FIJI Water across key EMEA markets, including the UAE, Saudi Arabia, UK and France.
Based in Dubai, this role will act as the local marketing lead for the region, bringing global brand campaigns to life in a way that is relevant to local markets, channels and consumers. The role will partner closely with sales, trade marketing, distributors, agencies and global marketing teams to strengthen brand awareness, improve market presence and support commercial growth.
This is a hands-on regional marketing role that requires both brand ownership and strong execution. The successful candidate will help build a more structured marketing approach for the region, moving from reactive activity to clear market plans, campaign calendars and purposeful brand activation.
Key responsibilities include:
- Develop and execute regional marketing plans across key EMEA markets, aligned to global brand strategy and local commercial priorities.
- Localise global brand campaigns for regional markets, ensuring activity is relevant, effective and aligned to FIJI Water’s premium positioning.
- Act as the brand guardian for the region, ensuring consistency in messaging, look, feel and consumer experience.
- Partner closely with sales and trade marketing teams to support activity across retail, grocery, convenience, ecommerce, HORECA, distributors, events and partnerships.
- Work with agencies, vendors, distributors and external partners to deliver high-quality marketing activity on time and within agreed budgets.
- Build clear campaign calendars, manage timelines and ensure key milestones are delivered.
- Identify opportunities to strengthen brand awareness, improve market presence and differentiate FIJI Water in competitive markets.
- Support customer and partner-facing initiatives where marketing input is required.
- Manage regional marketing budgets, with appropriate alignment and approvals from senior marketing leadership.
- Communicate progress, risks and recommendations clearly across local, regional and global stakeholders.
- Bring structure, commercial judgement and local market insight to marketing planning and execution across the region.
Qualifications
- Proven experience in brand marketing, ideally within FMCG, CPG, beverage, premium consumer goods or a luxury-adjacent category.
- Experience developing and executing marketing plans across multiple markets, ideally within the Middle East, Europe or broader EMEA region.
- Strong understanding of how to translate global brand strategy into local market activity.
- Experience working across brand, digital, ecommerce, retail, events and/or commercial activation channels.
- Ability to partner effectively with sales teams, distributors, agencies and external stakeholders.
- Strong commercial judgement, with the ability to assess opportunities, prioritise activity and protect the brand.
- Excellent communication and stakeholder management skills, with the ability to work across time zones and remote teams.
- Strong project management skills, with the ability to manage deadlines, budgets and multiple priorities.
- Proactive, flexible and hands-on working style.
- Ability to work independently while knowing when to align, escalate or seek approval.
- Food and beverage experience would be highly regarded, but strong premium consumer brand experience will also be considered.
- Dubai, UAE or broader Middle East market experience would be advantageous.
Additional Information
Our FIJI Water Contribution:
- Competitive benefits package (salary plus bonus)
- Hybrid working
- Opportunity for development and internal mobility
- Wonderful Giving - allowing you to donate company money to a cause of your choice
- Wonderful Neighbor - Staff spend a day in the community helping with various projects
- Company focused on wellness and health
This is an exciting time to be a part of FIJI Water, as we transform our business to ensure we meet our customer’s needs. This role also offers growth and development opportunities that come with working for a large, global organisation. Join a team where innovation is encouraged, ideas are celebrated, and every drop of progress matters. You won’t just manage a territory – you will help to sustain a legacy!
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