Who we are
Community Health Plan of Washington is
an equal opportunity employer committed to a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to any actual or perceived protected characteristic or other unlawful consideration.
Our commitment is to:
· Strive to apply an equity
lens to all our work.
· Reduce health disparities.
· Create an equitable
work environment.
About the Role
The Vice President of Market Development & Growth leads the development, implementation and management of CHPW’s market development, marketing, and member engagement, retention, and growth strategies and activities.
To be successful in this role, you:
- Possess a bachelor’s degree in health care administration, Business, Sales and Marketing, related field, or equivalent combination of education and experience; or a master’s degree in business administration (MBA) (preferred).
- Have experience with state and federal health care programs including Medicare and Medicaid (preferred), or a commercial health plan environment.
- Have a minimum of ten (10) + years of progressively responsible experience in product development, marketing, and/or sales leadership roles in health insurance or similar highly regulated industry.
- Have experience developing and managing teams, managing through others, and developing and managing cross-functional teams.
- Possess a valid WA driver's license and automobile insurance with access to a reliable automobile.
Essential functions and Roles and Responsibilities:
- Apply understanding of Washington State’s Medicaid, Medicare, and WA Health Benefits Exchange (ACA Marketplace) dynamics to drive market development and growth across all regions in the state. Proactively develop market development strategies to ensure retention and growth on behalf of CHPW and its Community Health Center (CHC) network.
- Responsible for setting overall strategic growth and marketing direction for the company. Works in partnership with CHPW and CHC leadership, determining appropriate priorities and strategies to drive shared growth. Accountable for maximizing membership growth and retention through the development of effective marketing and sales programs and strategies.
- Provide strategic leadership, planning, development, execution and evaluation of the company’s marketing and member acquisition, and retention activities. Includes developing initiatives to build and strengthen the company’s brand identity, public relations and corporate messaging and CHC and other community partner relationships.
- Responsible for developing annual Growth/Retention plan in alignment with CHPW Strategic Plan and translating Growth/Retention Plan objectives and strategies into integrated, multi-media member/patient acquisition and retention campaigns, including successful execution of digital/offline marketing strategies and tactics, in partnership with CHCs where appropriate.
- Develop relationships throughout the state with CHCs, public agencies and community-based organizations in support of Company’s strategic goals, specifically growth and retention efforts.
- Lead development of the annual sales and marketing budget, sales/enrollment forecasts and overall sales and marketing plan to achieve enrollment objectives.
- Set enrollment goals in partnership with the Executive Leadership Team.
- Develop sales strategies and manage performance of relationship management teams and inside sales team. Ensure team resources are focused on highest performing outreach activities. Responsible for leading efforts to reach CHPW’s annual enrollment goals.
- Collaborate with key departments on relationship management, product planning, and new benefit enhancements. In some cases, lead implementation and management of new benefits.
- Lead development of competitive intelligence function, providing insight on market trends, monitoring and reporting on competitors’ market positioning, strategic partnerships, product design, benefit structure, particularly in relationship to ensuring competitiveness of CHPW plans.
- Oversee company’s brand strategy and messaging, including Executive and external (PR/Media relations) communications, Internal Communications, member communications and digital and non-digital marketing campaigns and owned channels including websites, social media and other outreach platforms.
- Ensure compliance with the requirements/regulations from Washington’s Health Care Authority, Office of Insurance Commissioner and Center for Medicaid and Medicare (CMS) relating to sales/marketing activities.
- Establish and ensure integration of performance benchmarks, metrics, tracking and analysis across all outreach/marketing activities. Optimize organizational results by ongoing performance analysis to support data driven decisions on media/sales and marketing activity investments, driving for continuous improvement across all sales/marketing channels. Make recommendations on appropriate data management/analytics tools to drive optimization efforts.
- Lead performance management and talent acquisition and management. Lead department marketing, sales/enrollment, and product staff and ensure team resources are focused on highest performing activities to attain annual goals.
- Align all work and resource management with the organization’s mission, vision, philosophies and values, goals and strategic initiatives. Ensure staff have full understanding of CHPW/CHC business objectives/goals and how their work impacts these goals.
- Other duties as assigned. Essential functions listed are not necessarily exhaustive and may be revised by the employer, at its sole discretion.
Knowledge, Skills, and Abilities:
- Working knowledge of state and federal health care programs, including Medicaid, Medicare, and ACA marketplace dynamics, with awareness of CMS, state HCA, and Office of Insurance Commissioner requirements.
- Advanced knowledge of product lifecycle management, particularly competitive intelligence methodologies and market assessment, to influence benefit design, network strategy, and market positioning.
- Expertise in developing multi-channel sales and marketing strategies in healthcare, including community-based outreach, multi-media marketing, and CHC-aligned engagement models.
- Skilled at translating enterprise strategic plans into strategic growth plans including measurable enrollment, retention, and brand-building initiatives
- Advanced skills in developing and managing annual sales and marketing budgets, enrollment forecasts, and ROI-driven marketing investment strategies.
- Skilled at communicating vision and results to executive leadership, boards, regulators, and community partners.
- Demonstrated success leading through others, managing senior managers, and developing high-performing, cross-functional teams.
- Ability to partner effectively with Operations, Clinical, Compliance, Finance, IT, and CHC leadership to align growth initiatives with operational readiness and regulatory requirements.
- Ability to consistently achieve and exceed enrollment and retention targets through strategic planning, disciplined execution, and continuous improvement.
- Ability to lead multiple, high-impact initiatives simultaneously while maintaining compliance, brand integrity, and stakeholder trust.
- Ability to clearly articulate growth objectives and ensure alignment across teams so staff understand how their work supports organizational goals.
- Ability to respond quickly to changing market conditions, policy shifts, and community needs while maintaining long-term strategic focus.
- Ability to travel, including overnight trips.
As part of our hiring process, the following criteria must be met:
- Complete and successfully pass a criminal background check.
Criminal History: includes review of criminal convictions and probation. CHPW does not automatically or categorically exclude persons with a criminal background from employment. The applicant’s criminal history will be reviewed on a case-by-case basis considering the risk to the business, members, and/employees.
- Has not been sanctioned or excluded from participation in federal or state healthcare programs by a federal or state law enforcement, regulatory, or licensing agency.
- Vaccination requirement (CHPW offers a process for medical or religious exemptions)
- Candidates whose disabilities make them unable to meet these requirements are considered fully qualified if they can perform the essential functions of the job with reasonable accommodation.
Compensation and Benefits:
The position is FLSA Exempt and is not eligible for overtime. Based on market data, this position has a 15% annual incentive target based on company, department, and individual performance goals.
CHPW offers the following benefits for Full and Part-time employees and their dependents:
- Medical, Prescription, Dental, and Vision
- Telehealth app
- Flexible Spending Accounts, Health Savings Accounts
- Basic Life AD&D, Short and Long-Term Disability
- Voluntary Life, Critical Care, and Long-Term Care Insurance
- 401(k) Retirement and generous employer match
- Employee Assistance Program and Mental Fitness app
- Financial Coaching, Identity Theft Protection
- Time off including PTO accrual starting at 17 days per year.
- 40 hours Community Service volunteer time
- 10 standard holidays, 2 floating holidays
- Compassion time off, jury duty
Sensory/Physical/Mental Requirements:
Sensory*:
- Speaking, hearing, near vision, far vision, depth perception, peripheral vision, touch, smell, and balance.
Physical*:
- Extended periods of sitting, computer use, talking and possibly standing
Mental*:
- Frequent decision-making. Ability to gather and assess data, determine appropriate actions, apply protocols and knowledge to unique situations, problem-solve and provide consultation.
Work Environment:
Office environment Employees who frequently work in front of computer monitors are at risk for environmental exposure to low-grade radiation.
