GTM Specialist, Canada

About Taskrabbit:

Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more.

At Taskrabbit, we want to transform lives one task at a time. As a company we celebrate innovation, inclusion and hard work. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially minded and data-driven people who also have a passion for helping people do what they love. Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.

Taskrabbit is a hybrid company with employees distributed across the US and EU and a Built In — Best Places to Work (2022, 2023, 2024) continually ranked across multiple national and regional categories. Join us at Taskrabbit, where your work will be meaningful, your ideas valued, and your potential unleashed!

About the Role

Join our team as GTM Specialist, Canada and play a key role in driving growth in Canada. This position is ideal for someone who thrives in fast-paced environments, excels at cross-functional collaboration, working with external partners and is passionate about optimizing marketplace dynamics.

This role reports to the Canada Country Manager and sits within the North America Commercial organization.

You’ll work closely with the Canada Country Manager and cross-functional teams to execute market strategy, efficient tactical and operational plans to meet commercial goals, and strong propositions for both customers and taskers.

 

What You’ll Work On

• Conduct market analysis to understand local dynamics, competitive landscape, and tasker/client behavior, translating insights into opportunities that sharpen commercial strategy and metro-level priorities.
• Partner with Country Manager to develop and execute on-the-ground initiatives that optimise and improve local fulfilment, supply activation, and client retention.
• Drive local/cultural marketing ideas, initiatives, and channels to increase brand awareness, in partnership with marketing.
• Partner with Marketing and Brand to develop and localize metro-specific campaigns and category initiatives.
• Orchestrate large-scale metro activations and brand moments in collaboration with cross-functional teams.
• Collaborate with Country Manager and cross functional teams to support partnerships with local initiatives and on-site activations.
• Support with the execution of seasonal supply planning in partnership with Tasker Success Managers (TSMs), with tailored strategies for high-priority metros.

Your Areas of Expertise

• 3+ years in strategy, operations, or marketplace roles with demonstrated impact on localized growth or P&L performance. Any experience in marketing is a plus.
• Bilingual French and English.
• Analytical skills with experience applying funnel optimization, LTV/CAC metrics, and supply/demand modeling to real-world decisions.
• Excellent communication and relationship building skills, and comfortable presenting to large groups.
• Experience building and implementing repeatable go-to-market strategies or activations.
• Comfort working autonomously while coordinating across departments.
• Comfortable working heavily with data, and operating at a fast pace in an entrepreneurial environment. Experience working in a startup is a plus, especially a marketplace platform.
• Role includes some travel within Canada and occasional travel to the United States.

Ideal (Nice to have skills):

• An understanding of the dynamics underlying a two-sided marketplace.
• Experience working for a global brand.

 

Location: Toronto preferred, will also consider Montreal or Vancouver.

 

Compensation & Benefits: 

At Taskrabbit, our approach to compensation is designed to be competitive, transparent, and equitable.  total compensation consists of base pay + bonus + benefits + perks.

The base pay range for this position is $76,000 - 110,000 CAD. This range is representative of base pay only, and does not include any other total cash compensation amounts, such as company bonus or benefits. Final offer amounts may vary from the amounts listed above and will be determined by factors including, but not limited to, relevant experience, qualifications, geography, and level.

You’ll love working here because:

• Taskrabbit is a Hybrid Company. We value flexibility and choice but also stay committed to regular in-person connection.
• The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams -- people you can be proud to work with!
• The Diverse Culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up half of our leadership team and our diversity representation is above that of the tech industry average.
• The Perks. Taskrabbit offers our employees with employer-paid health insurance and a 401k match with immediate vesting for our US based employees. We offer all of our global employees generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more. Benefits vary by country of employment. 

Taskrabbit’s commitment to Diversity and Inclusion:

An Active Commitment to Equity within our Company and Platform. We are an inclusive community where all who share our mission and values belong. Our diverse team represents the communities we serve, breaking down systemic barriers, and transforming lives- one action at a time.

Taskrabbit is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, sex, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Taskrabbit is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. 

Taskrabbit will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. 

Taskrabbit will never use text or chat applications to conduct interviews. We have a thoughtful and interactive interview process that includes an initial recruiter phone screen and several video-based interviews with our hiring teams. Communications will always be conducted by taskrabbit.com domain names.