Purpose of Position
The Social Media and Community Manager will be responsible for owning and executing Awin’s global social media and community management strategy. Reporting to the Global Head of Brand and Communications, you will be the voice of our brand, a charismatic digital conversationalist able to effortlessly communicate with our customers to tell the Awin story and solve their needs, no matter how big or small.
You are strategic and able to collaborate closely with regional marketing teams and our paid social freelancer to create effective, holistic and data-driven social media campaigns utilising both organic and paid promotion to support the wider company strategy.
This position is offered under a 1-year temporary contract.
Key Tasks
- Analyse and refine Awin’s current social media strategy across 10 markets, implementing global guidelines with the flexibility to tailor per market, identifying gaps and opportunities
- Create an enhanced social media strategy across LinkedIn, Instagram, TikTok, Facebook and X that supports the company strategy and work closely with regional marketing teams to execute
- Create both organic and paid social media campaigns, with clear goals and KPIs
- Report on all social media activity performance on a monthly, bi-annual and annual basis to continually refine and optimise social media activity
- Moderate, listen and engage regularly with our social media and community members across various platforms including LinkedIn, Instagram, G2 and Trustpilot, embodying our customer centricity principles to provide them with any support and resources they need
- Develop an enhanced employee advocacy strategy, identifying and working closely to build influential staff profiles across social to drive engagement for company initiatives
- Work closely with Awin’s Design team to create visual social media assets for organic and paid social campaigns
Skills & Expertise
Professional experience:
- Avid user of social media across key channels including LinkedIn, Facebook, Instagram and TikTok
- Clever and compassionate copywriting skills across multiple channels
- Confident owning key projects and responsibilities, with proven minimum two years’ experience creating and executing a social media strategies, preferably for a B2B company
- Comfortable managing and allocating budgets, with proven experience
- Minimum two years’ experience successfully managing social media and online communities
- Strategic and creative mindset, with minimum two years’ experience creating and executing organic and paid social media campaigns, across LinkedIn, Facebook, Twitter and Instagram with proven experience of improving brand awareness, engagement and leads
- Strong analytical skills, able to report and optimise campaigns based on data-driven decisions
- Previous experience with employee advocacy preferred
- Previous experience working in a B2B company and/or global team structure preferred
- Native English speaker, with excellent communication abilities, both written and verbal
- Additional European languages a welcome bonus
Personal skills:
- Personable, able to communicate effectively with team members and stakeholders
- Analytical, always questioning and looking to improve on results
- Self-sufficient, able to work autonomously
- Collaborative, able to work as part of a team
- Problem-solver, able to be solution led
- Proactive, able to take initiative to get tasks done
- Confident, able to lead by example and advise others on all thing social
- Organised, able to comfortably plan and manage workload
IT and Technical skills:
- Microsoft Office applications – Word, Excel, PowerPoint
- Google Analytics
- Social media management tools (Hootsuite a bonus, but other tools accepted too) for planning, scheduling, monitoring and analysing
Our Offer
- Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves.
- Remote Working Allowance: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
- Flexi-Office: We offer an international culture and flexibility through our Flexi-Office and hybrid/remote work possibilities to work across Awin regions
- Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development.
Established in 2000, Awin is proud of our dynamic, social and inclusive culture.
Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.
Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.
Awin is part of the Axel Springer group. Learn more at axelspringer.com/en/, and explore the Axel Springer Essentials here: axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why
Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.
#LI-MM1
