Sr Associate, Toy Marketing - Barbie

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 
The Sr Associate will collaborate the toy portfolio management assisting on strategy and product development pipeline.

What Your Impact Will Be: 

• Support the day-to-day management of the product segment(s) and act as point of contact for brand inquiries and dissemination of brand information.
• Collaborate with the Senior Manager to support development and maintenance of key product line tools and documents; contribute to business strategies, objectives, and insights; assist in P&L management
• Work closely with cross-functional partners (Product Design, Packaging, Development, etc.) to support delivery of innovative and compelling toys to market on time and on budget, informed by consumer insights
• Collaborate with manager to support development of global product strategies and help drive alignment across internal partners and key markets
• Assist in managing margin targets and line plans from initiation to completion, ensuring smooth handoff to commercial teams
• Prepare and support delivery of presentations that communicate strategic direction to internal stakeholders
• Support product lifecycle management, partnering with supply planning, demand planning, retail, and commercial teams
• Contribute to global business reporting and analysis
• Support development of creative briefs and provide product inputs for marketing initiatives
• Monitor key trends, brands, and competitor performance across markets, providing relevant insights

Qualifications

What We’re Looking For:

• 2+ years relevant work experience in marketing, preferably in product development, CPG or toy companies, ideally with exposure to retail buyer dynamics
• Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies.
• Excellent time management, planning and project execution skills
• Strong quantitative/Analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis).
• Ability to synthesize data and pull insights to create recommendations
• Effective interpersonal skills with the ability to build solid collaborative relationships with cross-functional teams (i.e. design, commercial, and development etc.).
• Strong PowerPoint creation and presentation skills; advanced Excel skills including data analysis and reporting; proficient in Outlook and Word

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy