Senior Director, Experiential & Industry Marketing

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

The Senior Director of Experiential Marketing & Industry Partnerships owns Zeta’s external industry presence - where the brand shows up, the audience it connects with, and how those moments translate into influence, relationships, and business growth. This senior leader is responsible for shaping and delivering Zeta’s most important industry engagements, including tentpole events, high-end C-suite experiences, executive thought leadership, and strategic partnerships. 

This role sits at the intersection of brand, sales, and executive engagement. It is both highly strategic and deeply hands-on: defining where Zeta should invest, designing differentiated experiences, orchestrating production teams and partners, and ensuring every moment reflects Zeta’s category leadership in AI-powered marketing. Success is measured not just by execution quality, but by impact on brand perception, executive relationships, and pipeline influence. 

RESPONSIBILITIES

• Own Zeta’s industry presence across tentpole events, high-end C-Suite experiences, and strategic partnerships, from strategy through execution and measurement. 
• Define the “why” behind every moment: target audience, connection to brand and business priorities, experience design, and success metrics. 
• Build and lead a high-performing team, providing clear direction, mentorship, and operational rigor while fostering creativity and ownership. 
• Lead and orchestrate production for on-site industry experiences, managing internal teams, external agencies, and partners to deliver high-quality, on-brand execution. 
• Leverage partners to secure high-impact speaking opportunities, visibility, and thought leadership platforms for Zeta executives at industry tentpoles. 
• Drive premium CMO and executive experiences and thought leadership in close alignment with Sales and leadership to deepen relationships that accelerate growth. 
• Serve as a key partner for Zeta Live, Zeta’s flagship conference, including partner with Sales on audience strategy and communications, work with Marketing on executing the integrated marketing plan in relation to the conference, and be available to support Zeta Live team needs.  
• Set priorities, make tradeoffs, and ensure experiences reflect Zeta’s brand differentiation and growth goals. 
• Measure and report impact, partnering with Marketing Operations to track brand lift, relationship depth, and pipeline influence tied to experiential and partnership investments. 

REQUIREMENTS

• 15+ years in experiential marketing, integrated marketing, partnerships, or field marketing within B2B tech, SaaS, data, media, or marketing ecosystems. 
• Proven in-house experience using industry events, executive experiences, and partnerships as strategic growth drivers, not just executional programs. 
• Deep understanding of industry ecosystems (CMOs, agencies, holding companies, partners, platforms) and how influence and visibility are built within them. 
• Established connections to industry partners in the marketing, advertising, AI and SaaS space.  
• Strong executive presence, judgment, and communication skills, with the ability to influence senior stakeholders. 
• Comfortable operating in fast-paced, high-stakes environments with competing priorities. 

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $170,000 - $190,000 depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

 

 

 

#LI-ND1

#LI-hybrid