Full TimeENAsia/Pacific
Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape.
For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments.
Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected.
By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe.
This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead.
Wood Mackenzie
Intelligence Connected
Wood Mackenzie Values
Role Purpose
The Specialist, Event and Webinar Marketing is responsible for delivering highimpact, global email marketing which drive awareness and attendance for inperson events and webinars aligned to our priorities as an organisation and responding to global high profile news events.
The role exists to ensure these events are consistently planned, promoted, and executed across regions through effective email and social marketing, strong stakeholder collaboration, and disciplined use of marketing technology. Working closely with research teams and the Growth and Corporate Marketing Teams, this role supports the organisation’s thought‑leadership and commercial objectives.
Main Responsibilities
Event & Webinar Promotion
Plan and execute email marketing campaigns to promote global in‑person briefings and webinars
Support the promotion of these events across regions, working to a central events calendar and global schedules
Coordinate with internal stakeholders to ensure event information, messaging, and timelines are accurate and aligned
Email Marketing & Automation
Build, deploy, and optimise email campaigns using Pardot
Manage audience segmentation, email journeys, testing, and performance tracking
Ensure best practices in email deliverability, compliance, and campaign hygiene
Work with Marketing Operations to ensure Pardot processes are followed and developed
Social Media Promotion
Create and schedule social media promotion for events, including webinars and in‑person briefings
Work with internal teams to align social messaging with brand guidelines
Monitor engagement and optimise posts to improve reach and registration
Stakeholder Management
Work closely with global research teams to understand priorities and translate content into effective marketing campaigns
Collaborate with marketing, sales, and research teams to maximise attendance and impact
Platforms, Reporting & Optimisation
Manage and update Salesforce, ensuring accurate tracking of leads and registrations to ensure all progress through the funnel
Work with our webinar platform to set up and deliver the webinars
Track and report on campaign performance, including registrations, attendance, and engagement
Provide insights and recommendations to continuously improve campaign effectiveness
About You
Experience in B2B marketing, ideally with a focus on in person events, webinars, or campaign marketing (3+ years)
Experience using Pardot or a similar email marketing/marketing automation platform
Experience working with Salesforce or another CRM
Familiarity with webinar platforms and virtual event tools
Experience promoting events across multiple regions or time zones
Strong project management skills with the ability to juggle multiple campaigns simultaneously
Excellent written communication skills and attention to detail
Understanding of global marketing environments and cross‑regional collaboration
This role would suit a proactive and highly organised individual, with a strong sense of ownership who is comfortable working in a fast paced, global environment
You are collaborative, with the confidence to work across senior stakeholders
Have a data driven mindset with a focus on continuous improvement
Working knowledge of AI‑enabled marketing tools to support content creation, campaign optimisation, audience targeting, and performance analysis (e.g. generative AI, predictive analytics, or similar capabilities)
#LI-MS1
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov
If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
