Sr. Brand Manager - Dutch Boy

The Senior Brand Manager will lead strategic marketing initiatives for Dutch Boy within the Consumer Brands Group portfolio. This role is responsible for driving brand growth, elevating consumer engagement, strengthening retailer partnerships, and delivering compelling, insight‑driven marketing plans across a multi-brand, multi‑category portfolio.

As a key leader on the team, the Senior Brand Manager will develop and execute integrated marketing strategies, lead agency partners, oversee content and digital initiatives, and represent the brands with customers and cross-functional partners. The ideal candidate is a strategic thinker, strong collaborator, and effective people leader with proven experience shaping brands and influencing business results. 

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

1. Strategic Brand & Portfolio Leadership:  

• Lead the development and execution of annual brand strategies, portfolio priorities, and long‑term brand plans. 
• Define and articulate brand positioning, promise, and target audience insights in partnership with cross-functional marketing partners. 
• Ensure all brand activities build equity, drive category share gains, and support profitable growth. 

1. Integrated Marketing Planning & Execution:  

• Develop and oversee integrated marketing plans across paid, owned, and earned channels, ensuring consistent messaging and strong storytelling. 
• Lead the creation of brand advertising and marketing campaigns that align to brand strategy and retailer needs. 
• Deliver clear, actionable creative briefs and guide agency partners through concepting and execution. 

1. Retail & Customer Marketing Leadership  

• Serve as the strategic brand marketing lead in key customer meetings, including Product Line Reviews, joint business planning, and major new product/campaign launch presentations. 
• Build retailer-specific marketing strategies - including brand marketing, influencers, retail media, and digital optimization - to support channel growth. 
• Collaborate with sales and cross-functional teams to align brand plans to customer priorities and category strategies. 

1. Content, Digital & Influencer Strategy  

• Lead the development of branded content across social, website, email, influencer, and retailer digital platforms. 
• Establish content strategies, measurement frameworks, and KPIs to improve ROI and drive stronger consumer and customer engagement. 
• Partners with internal teams to support website updates, social calendars, influencer programs, and digital campaign performance. 

1. Insights, Analytics & Performance Measurement  

• Translate consumer insights, category trends, business performance, and competitive data into actionable strategies and investment recommendations. 
• Track and report performance of marketing initiatives, optimizing plans based on learnings and analytics. 

1. Cross-Functional Collaboration  

• Build strong partnerships with Product, Channel, In-Store, Category Insights, Sales, Digital, Finance, Marketing Communications, and Legal to ensure seamless marketing execution. 
• Influence cross-functional teams and champion the brand perspective in key business decisions. 

1. Agency Leadership  

• Manage relationships with creative, media, and PR agencies, as well as internal agencies, ensuring output aligns with brand strategy and delivers high-impact results. 
• Lead contract negotiations and oversee agency budgets and performance. 

1. Team Leadership & Talent Development  

• Provide day-to-day leadership and coaching for Brand Managers, Associate Brand Managers, Assistant Brand Managers, and co-ops. 
• Build marketing capabilities across the team through ongoing development, feedback, and mentorship. Partner closely with Brand Director on talent development opportunities.  

1. Budget Management  

• Oversee annual brand budgets, including brand marketing, agency, creative, PR, and media spend. 
• Ensure responsible, strategic allocation of dollars to maximize impact and ROI. 

EDUCATION: 

Required: 

• Bachelor’s Degree in Marketing, Business, Communications, or related field  

Preferred: 

• MBA/MS preferred 

KNOWLEDGE & EXPERIENCE: 

Required: 

• 8+ years in Brand Marketing, Digital Marketing, Brand Communications, or Product Marketing with increasing responsibility 
• 3+ years of experience leading teams or coaching direct reports 
• 3+ years of P&L and/or marketing budget responsibility 
• Proven ability to lead integrated marketing plans and agency teams 
• Strong understanding of the marketing mix and fundamentals 
• Results-driven, analytical mindset with strong strategic thinking skills 
• Exceptional communication, presentation, and influencing skills 
• Ability to manage multiple projects in a fast-paced environment 
• Highly organized, detail-oriented, and customer-focused 
• Ability to motivate and lead cross-functional teams 
• Comfort with learning and adopting new technology systems 

Preferred: 

• Experience in consumer packaged goods or specialty consumer brands 
• Experience in the aerosol, applicator and/or automotive categories 
• Experience managing a multi-brand or multi-category portfolio 
• Experience with retailer or channel-specific marketing 
• Previous advertising or marketing agency experience 

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible

At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.

Sherwin-Williams is proud to be an Equal Employment Opportunity employer.  All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.