JOB PURPOSE:
Execute and support brand strategy initiatives to ensure consistent messaging, positioning, and visual identity across campaigns and customer touchpoints.
KEY ACCOUNTABILITIES:
- Support brand strategy implementation.
- Apply Brand & Messaging frameworks across campaigns.
- Maintain brand guidelines and governance.
- Coordinate with Creative & Growth teams.
- Track brand performance metrics.
- Support messaging development for launches.
TECHNICAL COMPETENCIES:
- Brand, Proposition & Messaging Strategy – Proficient.
Integrated Marketing Planning & Orchestration – Proficient.
Audience Segmentation & Insight Development – Proficient.
Marketing Performance & ROI Optimization – Basic/Proficient.
Marketing Strategy & GTM Planning – Basic/Proficient.
Requirements
Education:
- Bachelor’s degree in Marketing or Business.
Experience:
- 4–6 years in branding or marketing roles.
- Experience applying brand guidelines across channels.
- Experience supporting campaign launches.
- Experience working with creative and media teams.
