Job Description
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
While we support flexible ways of working, for this role it would be great to have someone who can join in a hybrid capacity in our Amsterdam office, so we can best support our teams and keep collaboration flowing. We have an amazing new hub at the Herengracht for our growing team.
Please note: This role is a 12-month fixed term employee contract with potential to extend or convert to a permanent opportunity.
About the team
As SEO Outreach & Partnership Specialist for Benelux, you'll be part of both the Organic Growth speciality and International Supergroup, working in a dual alignment model, embedded in your Country team locally while contributing to the global outreach team.
The International Supergroup is becoming Canva's biggest growth driver in 2026 and beyond. To reach our foundational goal of having 1 in 5 internet users use Canva every month, we're shifting from translating English successes to implementing truly local strategies that resonate with and convert local audiences.
About the role
Link building is evolving fast - LLMs are changing how authority signals work, and what earned placements yesterday might not work tomorrow. This role requires someone who can balance proven tactics with experimentation, adapt quickly, and think beyond just securing backlinks.
You'll build high-quality backlinks for priority landing pages in The Netherlands and eventually Belgium while exploring brand mention opportunities. You'll report to both your Netherlands SEO Lead and the Global Outreach Lead, executing local strategy while contributing to global coordination.
What makes this different from typical outreach roles
You're not just executing a list handed to you. You're expected to be proactive, spotting opportunities, proposing optimizations, contributing to strategy discussions, and solving problems resourcefully. You'll operate with significant autonomy while staying aligned to your SEO Country Lead's priorities.
Success means delivering measurable authority growth that improves Canva's rankings and search visibility, helping more local users discover Canva and contributing to the country's market penetration goal.
What you’ll be doing
Campaign Planning and Execution:
- Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets
- Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, broken link building.
- Analyze competitor backlink profiles to uncover replicable opportunities
- Prioritize prospects based on relevance, authority, and likelihood of success
Outreach and Partnership Building:
- Write personalized, culturally fluent outreach emails that resonate with NL publishers and editors
- Manage end-to-end outreach workflows
- Build authentic, long-term relationships with website owners, journalists, content creators and even build partnerships with podcasts, webinars etc to built partnerships
- Maintain detailed records of all outreach activity, responses, and outcomes in shared tracking systems
Quality Assurance and Reporting:
- Ensure all backlinks meet Canva's strict white-hat quality standards (relevant, editorial, on-topic placements)
- Monitor link placements for compliance, indexation, and longevity
- Report monthly on progress toward goals, flagging risks or blockers proactively
- Contribute insights to monthly performance reviews with Country SEO Lead and Global Outreach Lead
Platform Engagement:
- Identify key platforms where our brand can gain beneficial recognition
- Create outreach initiatives that align with each platform's culture and standards
- Assess and record which mentions enhance visibility
Content Strategy:
- Explore how content is prioritized across various sources
- Work with relevant teams to find suitable content opportunities
- Monitor performance and share insights to refine our overall approach
Supporting your Country SEO Lead:
- Support the Country SEO Lead with content optimization, technical SEO tasks, or strategic projects as needed
- Contribute insights from outreach campaigns (what's working, competitor intel, publisher feedback) to inform country SEO strategy
Country Team Integration:
- Stay connected to the Dutch community, marketing, partnerships, and product teams—spotting backlink and brand mention opportunities from their initiatives (events, campaigns, launches, partnerships)
- Proactively propose how outreach can amplify other teams' work (e.g. turning community events into press coverage, partnerships into co-marketing with backlinks)
Enhance Productivity & Processes with AI:
- Utilize AI tools for tasks like research, drafting communications, and analyzing responses
- Develop workflows to automate routine activities, such as data processing and report generation
- Explore new AI solutions and share successful practices with the team
- Spot inefficiencies in workflows and suggest AI-driven improvements
- Record automation strategies and add them to the shared resources
Experimentation & Knowledge sharing:
- Design and execute A/B tests on outreach tactics: messaging angles, email formats, follow-up timing, personalization techniques
- Test new link building tactics or platforms and document results
- Share experiment findings with the global team via written reports, presentations, or team workshops
- Contribute to monthly global outreach team syncs with insights, learnings, and questions
- Update the global outreach playbook with Dutch-specific tactics, templates, or best practices
You're a match if you
- Are a native Dutch speaker with business-level English
- Have 1-2 years experience in link building, digital PR, content marketing, or related outreach-focused roles
- Have experience creating content like blog posts, infographics or design assets
- Have understanding of how search engines work and what makes a high-quality backlink - ideally familiarity with Dutch-specific search engines or social platforms (e.g. Yandex, Baidu, Naver, Line, local forums)
- Have an understanding of Dutch digital publishing landscape, content creator ecosystem, and outreach norms
- Have experience with SEO tools (e.g. Ahrefs, Google Search Console, Screaming Frog) and CRMs (e.g Pitchbox, BuzzStream) or a willingness to learn
- Are comfortable using AI tools for drafting, research, and analysis and basic understanding of how LLMs work is really valuable
- Have the ability to communicate clearly and persuasively, with the knack for tailoring your messaging to different audiences (like journalists, bloggers, YouTubers, community moderators)
- Have a data-informed and detail-oriented approach, staying organised while managing multiple activities, contacts and tracking performance
- Are proactive and take ownership — you propose optimizations, spot opportunities and solve problems
- Enjoy experimenting and continuously improving, whether that’s testing creative approaches, exploring new tools, or leveraging AI to scale your impact
- Have the ability to connect individual work to broader SEO goals and would be excited to contribute ideas to a developing SEO strategy
- Are an active participant in SEO, marketing, or content creator communities
You're Other stuff to know
We make hiring decisions based on your experience, skills, and passion, as well as how you can enhance Canva and our culture.
When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please complete your application in English.
We celebrate all types of skills and backgrounds at Canva—so even if you don’t feel like your experience perfectly matches what’s listed above, we still want to hear from you.
Check out lifeatcanva.com for more info.
