PwC Academy - Web and Marketing Technology - Senior Associate -

About Us  

With offices in 152 countries and nearly 328,000 professionals, we are one of the world’s leading professional services networks, helping organisations and individuals create lasting value through Assurance, Tax and Advisory services. For over 40 years, we have contributed to the Middle East’s transformation journey, partnering with governments and businesses to deliver sustainable solutions. Today, more than 12,000 of us across Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Palestine, Qatar, Saudi Arabia and the UAE are shaping the region’s future.  

 

Line of Service Overview  

At PwC Consulting, we lead with insight and deliver with purpose. You’ll work alongside experts across industries to design and deliver forward-looking solutions in areas such as strategy and enterprise transformation, operational excellence, digital innovation, cyber resilience, and risk management. Our reimagined operating model brings together sector-aligned, solution-led teams empowered to move fast, think boldly, and create real impact. Whether transforming finance, enabling digital change, or shaping national visions, you’ll be part of a collaborative, forward-thinking community—built to grow with you and the world around us. 

 

Business Unit Overview 

As part of the Management Consulting team, you’ll shape how organizations operate, perform, and grow. We deliver end-to-end consulting solutions across Finance Transformation, Accounting Transformation, Workforce Transformation, Supply Chain & Efficiency Transformation, Enterprise Solutions and capability building through PwC Academy. It’s where business performance meets human potential, backed by technology, powered by purpose. 

Solution Overview 

PwC Academy is the talent and skills development business of PwC Middle East. We build capabilities-at-scale so governments and organizations can accelerate the region’s transformation agenda through a future-fit workforce. We are a tech-forward, people-powered community of educators, bringing together the strength of the global PwC network, our deep-rooted regional insights, and our expert L&D resources and strategic alliances, to deliver upskilling solutions that create sustained impact. At PwC Academy, we shape the future of learning – driving transformation through talent. Find out more and tell us how we can support your upskilling journey by visiting us at https://www.pwcacademy-me.com/" 

 

How You’ll Contribute 

As an Associate –Web and Marketing Technology at PwC Academy Middle East, yyou’ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:  across the region. 

Website & Digital Platform Management 

• Own and manage the PwC Academy Drupal-based website, including regular content updates, new page creation, site structure management, and ongoing optimisation. 

• Ensure website functionality, performance, and compliance with PwC brand, UX, and accessibility standards. 

• Own and manage the Academy Whatsapp platform, including managing content, chat bots and customer communications journeys. 

• Develop, manage, and optimise microsites for campaigns, products, events, and partnerships. 

• Configure and maintain forms, APIs, payment gateways, and third-party integrations as required. 

• Ensure mobile responsiveness, cross-browser compatibility, and accessibility best practices across all digital assets. 

SEO & Performance Optimisation 

• Implement on-page and technical SEO best practices to improve organic visibility and search performance. 

• Manage metadata, URL structures, site architecture, content tagging, and internal linking. 

• Monitor SEO performance, keyword rankings, and organic traffic trends, and provide actionable insights. 

• Support ongoing site performance optimisation (page speed, structure, and usability). 

Marketing Technology & Automation 

• Build, code, test, and deploy HTML email templates for marketing and campaign communications. 

• Develop and manage campaign landing pages and lead capture forms, ensuring alignment with marketing objectives. 

• Support WhatsApp API integrations and basic workflow setup for learner communication and engagement. 

• Provide technical support and troubleshooting for marketing tools and digital campaigns. 

Reporting and dashboard building 

• Manage the Academy marketing reporting- building and updating Power BI reports  

Microsite Development & Management 

• Support the design, build, and setup of microsites for campaigns, programmes, events, and partnerships in collaboration with marketing and design teams. 

• Create, upload, and manage microsite content, including pages, copy, media assets, and forms. 

• Ensure microsites are aligned with brand guidelines, UX standards, and campaign objectives. 

• Maintain microsite content through continuous updates, enhancements, and optimisation post-launch. 

• Track and analyse microsite performance and user behaviour  

Analytics & Quality Assurance 

• Track and analyse website, microsite, and campaign performance using Google Analytics and related tools. 

• Conduct quality assurance (QA) checks prior to launches, ensuring error-free deployment and optimal performance. 

• Maintain documentation, version control, and digital asset repositories. 

• Support tagging, tracking pixels, and measurement frameworks in collaboration with marketing teams. 

Collaboration & Stakeholder Support 

• Work closely with marketing, content, design, and product teams to deliver seamless digital experiences. 

• Coordinate with external developers, vendors, and technology partners when required. 

• Support basic ecommerce workflows, including troubleshooting payment gateway or form-related issues. 

 

What You’ll Bring  

• Bachelor's degree in Computer Science, Web Development, or related field. 

• Certification in web technologies, SEO, or marketing automation. 

• Strong experience in website management (Drupal preferred) and digital content operations. 

  • Proficiency in HTML/CSS for email coding, landing pages, and troubleshooting UI issues. 

  • Solid understanding of SEO (technical and on-page) and web performance optimisation. 

  • Ability to manage microsite development, including structure, layout, and integrations. 

  • Working knowledge of marketing technology tools and technical integrations (e.g., WhatsApp APIs, forms, analytics). 

  • Strong attention to detail, analytical mindset, and problem-solving capabilities. 

  • Exposure to basic ecommerce workflows, including payment gateways.

    • Familiarity with Google Analytics, Google Tag Manager, and tracking pixels. 

    • Basic understanding of UX/UI principles to improve user journeys. 

    • Awareness of CRM or marketing automation platforms (e.g. Salesforce, HubSpot). 

     

    How You’ll Make a Difference  

    At PwC Midde East, we expect all our people to embody the skills and behaviours of The PwC Professional framework, helping us deliver on our strategy while growing and developing as leaders at every level.  

     

    Why You’ll Love Working at PwC    

    At PwC Middle East, you’ll find more than just a job - you’ll build a meaningful career, supported by rewards and benefits that help you thrive. We offer competitive pay, comprehensive benefits, and programs that promote well-being, balance, and personal growth. You’ll have access to continuous learning, digital upskilling, and a collaborative environment that values innovation, mentorship, and diversity. Are you ready to make a difference? Want to unlock new value by applying your unique perspective and talents? You can grow exponentially here. Discover more about Life at PwC Middle East.