Digital Marketing Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

We are looking for a dynamic Digital Marketing Manager to drive our content strategy, creation, and execution across multiple digital platforms. The ideal candidate will have a keen eye for trends, experience in short-form video creation, and expertise in managing content for category hubs, D2C commerce, and customer lifecycle marketing. This role will require a mix of creativity, analytical thinking, and hands-on execution to ensure brand visibility, engagement, and conversions

Key responsibilities

1. Influencer Content Creation:

• Develop and manage influencer marketing strategies, including identifying suitable creators, handling outreach, and negotiating collaborations aligned with brand goals
• Oversee content creation and approval, ensuring influencer posts align with brand guidelines, messaging, and creative standards
• Track and analyse campaign performance, using metrics like engagement, reach, and ROI to report results and optimize future campaigns

2. Short-Form Video Content Creation:

• Ideate, script, and produce engaging short-form videos for platforms like Instagram Reels, YouTube Shorts, quick commerce platforms (Blinkit, Zepto, etc.)
• Ensure videos align with brand voice and marketing objectives
• Experiment with different formats, editing styles, and storytelling techniques to maximize engagement

3. Trend Analysis & Real-Time Content Creation

• Monitor online trends, viral topics, and cultural moments to create relevant & timely content for the brand
• Leverage trending formats, hashtags, and challenges to enhance brand visibility
• Stay updated on competitor content strategies and industry best practices

4. Social Media Content Creation:

• Plan, create, and schedule engaging content across social media platforms that aligns with brand voice, marketing goals, and seasonal campaigns.
• Manage daily social media operations, including community engagement, trend monitoring, and collaborating with design, copy, and video teams for content production.
• Analyze content performance using analytics tools, providing insights and recommendations to optimize reach, engagement, and overall brand visibility Qualifications and skills

Essential

• 6+ years of experience in digital content creation, social media marketing, or content strategy.
• Strong understanding of short-form video trends, social media algorithms, and digital storytelling.
• Proficiency in video editing tools (CapCut, Adobe Premiere Pro, Canva, etc.).
• • Basic understanding of SEO, SEM, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Excellent writing and communication skills.
• Ability to multitask and manage projects within deadlines and budgets.
• Experience in health, wellness, or FMCG industries.
• Prior experience in quick commerce and D2C content strategies.
• Knowledge of AI-driven content tools and data-driven marketing strategies.

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.