The Director, Brand Marketing leads the execution of the integrated Brand marketing strategy to achieve the sales and profit goals in a manner that continually enhances the Brand and its market share. This position collaborates cross-functionally and with external partners to implement and monitor the effectiveness of media, social, national promotions, campaigns & events, communications and LSM initiatives to optimize the franchisee and customer experience and to drive profitability. This position has accountability for the marketing strategic plan, brand positioning & creative, budget, media & promotion performance optimization, by providing the leadership, direction and support needed to achieve the teams' objectives.
Qualifications
EducationBachelor's Degree • Bachelor's degree in marketing, public relations, communications, business, advertising, or other related field of study preferred Pref
Master's Degree Pref
Work Experience •8+ years of experience in marketing, business administration, sales, or related field Pref
•8+ years of experience developing and executing marketing plans and programs Pref
•5+ years of leadership experience Pref
•Retail, restaurant, food, or beverage experience Pref
•Experience leveraging media, promotions, and public relations to drive results Pref
Skills and Abilities • Working knowledge of developing and executing marketing plans across multiple platforms
• Ability to analytically/statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.
• Ability to create program goals, messaging, communication, and overall event plans
• Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, to provide ongoing, thoughtful, constructive feedback effectively; and to recognize a job well done
• Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
• Ability to present to key stakeholders in a relevant and compelling manner
• Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
