Position Summary
VinFast is seeking a dynamic and results-oriented Director of Sales & Dealer Network Expansion to lead the commercial growth of its E-Scooter in the Indonesia. This leader will be responsible for driving national sales performance, developing a strong and sustainable dealer network, and ensuring VinFast’s brand and products achieve maximum market reach and impact.
The ideal candidate combines strong business acumen, hands-on leadership, and deep understanding of the two-wheeler industry in the Indonesia. This role plays a pivotal part in establishing VinFast as the leading electric mobility brand in the country.
Objectives of the Role
Build and expand VinFast’s dealer network nationwide, ensuring full market coverage and operational excellence.
Deliver sales volume, market share, and profitability targets through effective retail and wholesale strategies.
Strengthen dealer engagement and performance management across key provinces and cities.
Lead the sales organization, drive process efficiency, and enhance customer experience through professional retail standards.
Collaborate with regional and global teams to align on business strategy, pricing, and market execution.
Key Responsibilities
Sales Strategy & Performance
Develop and execute national/ regional sales strategies to meet short- and long-term business objectives.
Analyze sales trends, market opportunities, and customer behavior to inform strategic decisions.
Manage sell-in and sell-out performance, ensuring alignment between factory output and dealer demand.
Drive achievement of monthly, quarterly, and annual targets for both unit volume and revenue.
Dealer Network Development
Identify, recruit, and onboard qualified dealer partners across strategic locations.
Define dealer operating standards (1S/3S models) and ensure compliance with VinFast guidelines.
Negotiate dealer contracts, margin structures, and investment plans to ensure win–win business sustainability.
Evaluate dealer performance using KPIs on sales, service quality, and customer experience; implement corrective actions when needed.
Channel & Retail Excellence
Strengthen the dealer management framework, including sales training, incentive programs, and retail audit processes.
Work closely with marketing and after sales teams to design campaigns that drive showroom traffic and conversion.
Ensure brand consistency and high retail experience at all customer touchpoints.
Cross-functional Collaboration
Partner with the Marketing and Sales Operations teams to ensure seamless coordination of pricing, promotion, and product launches.
Support the CEO Indonesia in strategic planning and national business reviews.
Requirements
Required Skills and Qualifications
Bachelor’s degree in Business, Marketing. (Master’s preferred).
Minimum 7 years of experience in sales, distribution, or dealer network management within two-wheeler, automotive industry.
Proven success in building and managing dealer networks and achieving large-scale sales growth.
Strong financial acumen and experience managing sales targets, budgets, and profitability.
Excellent relationship-building skills with dealers, distributors, and business partners.
Excellent communication, negotiation, and relationship-building skills.
Demonstrated leadership ability to motivate and develop high-performing teams.
Fluent in English
Preferred Skills and Qualifications
Entrepreneurial mindset.
Experience in start-up or market-entry environments within mobility or energy sectors.
Data-driven and digitally literate, with understanding of DMS, and retail analytics systems.
Passionate about sustainability, customer experience, and innovative mobility solutions.
