Associate Director of Brand Marketing

Description

Associate Director of Brand Marketing

FLSA Classification: Full-Time, Exempt

The Country Music Hall of Fame® and Museum, Marketing Department

Company Overview: Located in the heart of downtown Nashville, the Country Music Hall of Fame® and Museum documents and interprets the history of country music—a musical genre and culture central to the identity of the city, the state, and the nation. Accredited by the American Alliance of Museums, the museum proudly combines subject expertise, ambitious research, and preservation of an unparalleled collection with expressions of creativity in music, art, and history. The museum collects artifacts that illustrate the evolving history and traditions of country music and provides diverse learning opportunities through educational programs, publications, and exhibitions. The core exhibit follows the story of country music from its folk beginnings through its evolution as a commercial art form. Rotating exhibits examine a broad range of topics, from country classics to contemporary and emerging artists in American Currents. The museum owns Hatch Show Print, a letterpress print shop opened in 1879, and it operates Historic RCA Studio B, where Elvis Presley and many others recorded.

What We Offer for Full-Time Staff: 

• Medical, Dental, Vision, Life Insurance Options
• Competitive Pay
• Paid Vacation and Sick Days
• Paid Holidays (13) and Floating Holidays (2)
• 401(K) with Up to 3% Employer Match
• Employee Assistance Program (Free Counseling and Legal Services)
• Eligibility for Public Service Student Loan Forgiveness  
• FREE 24/7 Downtown Parking and Transit Benefits
• Continuing Professional Offerings
• Complimentary Museum Admission (For Yourself, Family, and Friends)
• Reciprocal Partnerships with Local Venues (The Nashville Zoo, Dollywood Theme & Water Parks, National Museum of African American Music, tours at The Opry and The Ryman Auditorium, and more) 
• Up to 25% Discount in Retail Stores and Onsite Restaurant Venues
• Opportunities to Attend Exhibit Openings, Concerts and Special Events
• Employee Engagement Activities and Opportunities
• FSA and Dependent Care Options 
• Dog Friendly Work Environment
• Volunteering and Community Engagement Opportunities

Departmental Overview: The Marketing Department leads all marketing strategies for one of the most visited museums in America by developing and executing marketing campaigns, creating engaging content, and analyzing performance to optimize results. The Department is organized into three areas: brand marketing, revenue marketing, and licensing operations. Through digital, social, and traditional channels, the team drives awareness, engagement, and revenue, while collaborating with internal teams and external partners to reach new audiences and foster meaningful engagement with the Museum.

Position Overview: Reporting to the Director of Marketing, the Associate Director of Brand Marketing leads the Museum’s brand marketing strategy across paid, owned, and shared media. This role ensures best-in-class marketing practices are applied to the Museum and its properties, including Hatch Show Print, Historic RCA Studio B, CMA Theater, and Haley Gallery. The Associate Director is responsible for driving awareness, engagement, and brand consistency through campaigns that support exhibitions, public programs, and educational initiatives. In addition to guiding strategy, this role leads a high-performing team, manages budgets, and represents the Museum in external partnerships.

Specific Job Duties:

Brand Marketing Campaigns

• Lead brand-focused marketing campaigns including exhibitions, public programs, and educational initiatives. 
• Collaborate cross-departmentally and with external agencies to launch media buys and fulfill advertising secured including digital/social, print, radio, streaming, TV, outdoor, and other media.
• Partner with the social media team to align campaign messaging and creative with overall brand strategy.
• Contribute to the development of organic content (Reels, Stories, etc.) with a focus on timeliness and brand consistency.
• Support influencer and partnership marketing, ensuring deliverables meet campaign goals and brand standards. 
• Monitor digital and audience trends and insights to inform channel strategies and optimize performance.

Team and Operational Leadership

• Oversee two brand marketing team members.
• Serve as a member of the Marketing leadership team, contributing to departmental planning and decision-making.
• Develop and manage annual marketing budgets for exhibitions, public programs, and educational initiatives. 
• Establish workflows and systems to plan and execute marketing needs across Museum departments and divisions, including meeting structures, creative jobs, and internal processes.

Requirements

Minimum Requirements:

• Bachelor's Degree in Marketing, Digital, Communications or related field 
• 5-7 years of marketing experience, with gradually increasing responsibility and leadership role(s)
• Skilled expertise in analyzing and reporting on campaigns (digital, paid, and otherwise)
• Proficiency in MS Office, Google Analytics, social media marketing software, and online applications (Sprout, Meta Business Suite, YouTube Creator Studio, TikTok studio) 
• Exceptional project management, attention to detail, and communication skills to balance the varied goals and objectives of each project or campaign
• Excellent analytical, critical thinking, and problem-solving skills
• Outstanding oral and written communication skills, including email communication and group presentations
• Periodic nights and weekends required for Museum or industry/community events

Key Qualifications (Knowledge, Skills & Abilities):

• Prior museum, hospitality, tourism, nonprofit, publishing, digital content, agency, or related experience
• Basecamp, Canva, CRM (Tessitura) experience preferred
• Positive attitude and desire to work collaboratively with colleagues and management
• Ability to exercise discretion and keep strictest levels of confidentiality
• Ability to work individually and with cross-functional teams to develop consensus within varied groups and drive results

Notes to Applicant:

The Country Music Hall of Fame® and Museum is an equal opportunity employer. We respect the varied attributes, characteristics, and perspectives that make each person unique. The museum promotes an environment of respect, communication, and understanding, while actively providing opportunities for all employees of all backgrounds the skills, experience, and information necessary to succeed. The museum does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy, childbirth and related medical conditions), national origin, political affiliation, gender identity, sexual orientation, disability, genetic information or characteristics, age, membership in an employee organization, military or veteran status, or other non-merit factor. The Country Music Hall of Fame® and Museum does not tolerate discrimination or harassment based on any of these characteristics. 

We are a drug-free workplace and an equal opportunity employer that welcomes all qualified candidates to apply for open positions. The Country Music Hall of Fame and Museum is committed to providing a safe and secure environment for its staff and visitors. All offers of employment are subject to and contingent upon the successful completion of a background check and employment verification, including federally mandated E-verify processes, as required for position.

Due to the high volume of applications received for this position, hiring managers will only contact candidates they are interested in scheduling for an interview. Please refrain from calling to inquire about the status of your application. 

Please upload a resume and cover letter when applying for the position.

Applications are only accepted online on our career page: https://www.countrymusichalloffame.org/careers