GEO/SEO Specialist (Generative Engine Optimization)

Location: Cape Town 

Working Practices: Hybrid | 2 days in office and remaining days remote 

Contract Type: Fixed-term contract (12 months) 

Working Hours: 10H00 - 18H30 SAST 

Reports to: SEO Manager 

Position Summary  

The GEO/SEO Specialist  is responsible for optimising partner websites for Generative Engine Optimisation, ensuring they are technically structured, crawlable, and AI‑readable across LLM‑driven search environments. This role focuses on technical audits, LLM‑specific optimisation, and translating AI search insights into practical, scalable recommendations across partner sites. 

Key Responsibilities   

• Conduct ongoing technical GEO audits across all priority partner websites, assessing crawlability, indexing, site structure, UX and AI readability.  

• Work with development teams on website speed optimization with a focus on Core Web Vitals score within Google Search Console.

• Implement and maintain LLMs.txt and other emerging AI search protocols across partner sites.  

• Identify and resolve technical issues impacting visibility in generative search platforms.  

• Provide strategic recommendations for AI‑optimised content structures, schema, navigation and internal linking.  

• Monitor and analyse AI and organic search performance using tools such as Google Search Console, Ahrefs and SEMRush.  

• Produce monthly GEO performance reports, highlighting insights, risks and opportunities.  

• Collaborate closely with Content, Digital, IT and Marketing teams to ensure technical recommendations are implemented effectively.  

• Stay current on evolving LLM and generative search best practices, adapting optimisation approaches as platforms change. 

Success metrics 

• Completion of technical GEO audits across all priority partner sites  

• Successful implementation of LLMs.txt on priority sites  

• Measurable improvements in AI visibility, indexing and crawl health  

• Delivery of actionable, LLM‑specific optimisation recommendations  

• Consistent monthly reporting and insight delivery 

Requirements

• Strong experience in technical SEO / GEO, site audits and optimisation (3-5+ years)  

• Working knowledge of how LLMs and generative search platforms surface content  

• Experience implementing technical best‑practice at scale across multiple sites  

• Strong analytical and problem‑solving skills  

• Ability to clearly communicate technical insights to non‑technical stakeholders  

• Great stakeholder management  

• Proven history being proactive and curious 

Benefits

About OES  

OES is a vibrant and values-led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student-focused, innovative, and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day. 

Company Culture & Values  

We are a people-focused organization with a culture built around collaboration, connection, and working together toward one common goal. Our vibrant, values-led culture is grounded in four core principles that guide everything we do:  

Passion and Perseverance: We love what we do (even though it’s not always easy) and take pride in creating transformative learning experiences. We bring a ‘can-do’ attitude to our work, tackling challenges and inspiring others.  

Teamwork: We operate as cross-functional teams globally with trust and respect, celebrating success. We have fun while we work and enjoy collaborating with each other and OES partners.  

Agility and Innovation: We are innovative, lateral thinkers who use our skills to do things better for our students. We thrive in ambiguity, embrace change and challenge conventional thinking.   

Integrity: We do what’s right, and what we say we will do, every time. We value a culture of respectful feedback and believe that respect trumps harmony. 

These are some of the benefits* you can expect when you join the team: 

• Employee Assistance Program (EAP) 

• Medical allowance 

• Commute allowance 

• Flexible work for genuine career-life fit 

• A healthy and supportive company culture 

• Generous annual leave 

• Paid maternity and paternity benefits 

• Study leave 

• Professional development and mentoring 

• Culture Club events 

• Company funded lunch and drinks every 8 weeks 

*Policy T&Cs apply for certain benefits