D2C Product Director

Job Description

At AJ Bell, our ambition is simple. We want to be our customers’ primary, trusted investment platform. That means delivering a high quality, low cost and easy to use experience that supports people at every stage of their investing journey.

As Product Director for our D2C business, you will shape and own the product vision, while leading the evolution of a  product led operating model. You will enable teams to focus on solving the right customer problems and delivering measurable customer and commercial outcomes.

You will also take full ownership of the commercial performance of our product propositions, ensuring that product strategy, pricing, growth, retention and long term value creation are fully aligned.

This is a visible, senior leadership role. You will work in close partnership with Technology and UX to strengthen how we prioritise investment, make decisions and continuously learn, all within a clear regulatory and risk framework.

What you’ll be doing

You will lead the Product function, building a high trust, high performance environment where teams are empowered to take ownership and deliver outcomes.

Your focus will include:

• Defining and communicating a clear product vision and strategy for D2C
• Creating the conditions for empowered teams to own problems, lead discovery and deliver outcomes
• Owning the commercial performance of product propositions across their lifecycle
• Using data and insight to guide prioritisation, investment decisions and trade offs
• Evolving a scalable product operating model that improves delivery quality and pace
• Building strong, outcome focused partnerships across Technology, UX, Marketing and the wider business
• Ensuring customer outcomes, risk and regulatory considerations are embedded into product decision making

What success looks like

In the first 12 to 24 months, you will have:

• Established a clear product strategy that teams and stakeholders can act on
• Enabled faster, more effective decision making with fewer escalations
• Improved alignment between product priorities and commercial performance
• Created clearer, outcome focused roadmaps across D2C
• Strengthened understanding of what drives customer growth, engagement and long term value

What we’re looking for

We’re looking for a proven product leader with experience operating at a senior level within complex, and ideally regulated, environments.

You’ll bring:

• A strong track record of building and leading empowered product teams
• Experience owning commercially accountable product portfolios
• The ability to connect product strategy with pricing, growth and financial outcomes
• Strong judgement and prioritisation in complex, fast moving environments
• The ability to influence across functions and align stakeholders around shared goals
• A clear focus on customer outcomes, alongside an understanding of risk and regulation

About AJ Bell

AJ Bell is one of the UK’s fastest-growing investment platform businesses, providing award-winning solutions for everyone, from professional financial advisers to first-time investors.

Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. By continually striving to make investing simpler and more accessible, we’re helping more people take control of their financial futures.

We’re proud to be recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026 a reflection of our supportive and collaborative culture.

What we offer

• 28 days holiday, increasing with service + buy/sell scheme + bank holidays
• 8% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free onsite gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

Life at AJ Bell

• Regular social events including summer and Christmas parties
• Learning and development opportunities tailored to you
• Casual dress code
• Friendly, supportive team environment

Our ways of working

We offer hybrid working, with a minimum of 60% of your working time per month spent in the office. For new starters, there’s an initial period of full-time office working to help you settle in and build relationships.

Inclusion & diversity

We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work. We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential.