ExecutiveFull TimeEN
Great teams deserve great leaders
Are you a leader who inspires excellence and values the strength found in diverse perspectives? At Volvo Cars, we believe that inclusive leadership is key to driving innovation and progress. We are seeking a visionary leader who can empower our teams, remove obstacles and foster an environment where talent thrives.
Join us in guiding our people as they shape a safer, more personal and more sustainable future in the automotive world.
At Volvo Cars, we have bold targets when it comes to innovation, sales and customer experience, and we’re developing new technologies to lead in safety, autonomous driving and electrification. If you want to grow together with talented people who are creating a new automotive future, we have a job for you.
This role is responsible for strategically leading marketing, branding, PR & marketing communications for Volvo Cars in India. The incumbent will be expected to develop and drive an appropriate strategy and marketing mix for establishing Volvo Cars as the preferred brand in the luxury automobile domain.
The main role responsibilities include:
• Develop and implement measurable strategies that drive customer traffic and profitable growth of all car lines and services offered by Volvo Car India.
• Plan and execute well-performing, well-coordinated launches of new and existing car lines.
• Align with global (Sweden HQ) and regional (APEC) guidelines to implement effective and targeted marketing in tandem with Volvo Car India short-term and long-term objectives.
• Sustain and strengthen the Volvo Car brand’s unique and compelling image, personality and voice to build relevance and equity among target consumer audiences and maintain and improve the brand reputation of the company and its stakeholders.
• Effectively lead, develop, motivate and engage the team to deliver on KPI based marketing programs with speed and efficiency.
• Ensure a progressive digital presence through marketing agencies that drives consumer attraction, engagement, affinity and purchase.
• Execute marketing communication for all car lines in order to grow the brand and achieve short and long-term organization goals. Ensuring the brand remains in media news in alignment with the strategy.
• Work cross-functionally with Sales, Product, Service and Customer Service team members to make sure all marketing promotions can be and are delivered with a high level of quality exceeding customer expectations. Build a trust-worthy and collaborative approach with channel partners to achieve the organization’s sales, marketing and service objectives.
• Work closely with the media and creative agency to conform to the marketing strategies and develop industry-benchmark communication for the brand.
• Develop and execute an integrated public relations/communication strategy in alignment with marketing and overall corporate objectives of the organization.
• Develop and drive a well-thought through Corporate Social Responsibility (CSR) program for Volvo Car India.
• Represent Volvo Car India in various external and internal forums for all marketing communication related areas.
Location: Gurgaon, India
Whilst this position is office based, this position does include travel (domestic and international) based on business requirements. We are currently operating as a hybrid model with fixed days in office and fixed days’ work from home, however, this may change as per company strategy on Health & Safety.
Education & Experience
• At least 15 years’ relevant experience including experience of leading a team, preferably in a luxury brand and/ or Automotive Industry.
• Postgraduate / MBA in marketing, preferably from a premier management institute
• Experience in social media, CRM/ Loyalty Marketing, Customer Acquisition Funnel and Performance marketing.
• Understanding of digital tactics and how to strategically deploy them to generate customer demand.
• Experience of building a symbiotic partnership with sales and distribution partners.
Personal qualities
• A leader who encourages the team towards an open and collaborative way of working.
• An agile learner with ability to challenge the status quo and continually raise performance standards.
• Enjoys leading complex projects and multitasking. The right person would value the opportunity of ‘rolling up their sleeves’ and using their strategic horsepower to significantly contribute to the growth strategy.
• Display resilience, data orientation, and strong collaboration abilities
• Strong networking skills with ability to influence other stakeholders with or without authority to create a stronger talent organization
• Understand, balance, prioritize and develop compelling approaches to future proof the organization.
• Goal driven and able to work effectively in a dynamic & fast-paced landscape
Volvo Cars. For Life
For nearly a century, Volvo Cars has empowered people to move freely in a personal, sustainable and safe way. Today, we are driving bold advancements in electrification, sustainability and automotive safety. To realise our ambitious vision, we are seeking innovative minds who are ready to tackle the challenges of tomorrow – today.
In our company, we believe extraordinary things are achieved by ordinary people with the drive to make a difference.
In this recruitment process, we are introducing Taira, an AI chatbot. Taira is an artificial intelligence powered by a secure, enterprise-grade language model from MyInterview.
Taira will collect the information you submit and invite you to a short, guided chat and video interview with the bot. During the interview, Taira will ask questions related to the position you have applied for. You can start the interview at your convenience, pause it, and resume it later. Make sure you have a working camera and microphone ready before you begin. You are also welcome to ask Taira questions during the interview.
Taira will review the transcript of your interview and assess your answers against the competency requirements stated in the job posting. These requirements have been established by our recruiters and form the basis for Taira’s interview summary. Taira cannot read facial expressions or tone of voice, but all recorded material is shared with our recruiters along with the AI-generated summary. Based on this overall picture, our recruiters make decisions about which candidates move forward in the process. Our goal is to give every applicant a fair chance to be fully evaluated.
This job posting is part of a pilot project where we are testing the use of the AI tool Taira as a new step in our recruitment process. The tool acts as a support for our recruitment team but does not make any decisions on its own – all decisions are reviewed by humans.
You can read more about how we use AI in recruitment here:
