Brand Manager

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Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.

At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.

We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.

Get to know us better at www.nestle.com

Join Nestlé Team and be a Force For Good!

We are currently looking for a Brand Manager to join our Beverages / Nescafé Xpress team.

Location: Maslak, İstanbul

Type of contract: Permanent

 As a Brand Manager, you will have the following responsibilities;

• Gather and analyze consumer insights through market research to support brand strategy, innovation, and renovation initiatives
• Plan and execute consumer promotions, market research, and PR (Public Relations) activities to strengthen brand equity and consumer engagement
• Develop and manage integrated communication campaigns, including media planning and execution, ensuring strong in-store visibility in line with defined KPIs (Key Performance Indicators)
• Initiate and lead new product development processes, coordinating with cross-functional teams
• Lead innovation and renovation projects in close collaboration with R&D (Research and Development ), Packaging, Production, and Supply Chain  teams
• Define and implement optimal product mix and pricing strategies aligned with profitability targets
• Manage and monitor PFME (Product and Field Marketing Expenses) investments in line with approved budgets to ensure efficient resource allocation
• Collaborate closely with global, regional, and local teams, as well as external agencies, to ensure alignment and successful execution
• Oversee project management processes to ensure timely and high-quality implementation of campaigns and initiatives
• Plan, evaluate, and optimize media strategies, and define KPIs (Key Performance Indicators) for communication and PR (Public Relations) partners in alignment with the Marcom (Marketing Communications) team

Which profile are we looking for?

• Bachelor’s degree in a relevant field
• Minimum 4 years of experience in brand management; sales experience is a plus
• Experience in visual material development, agency management, and field/event activations
• Strong project management and time management skills
• Proven ability to work effectively in cross-functional teams
• Fluency in English

What are our employee community values?

Safety, quality, compliance and respect are pillars for our community existence.

Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.

We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.

What are our working values at Nestlé?

Flexible work schedule

Hybrid working

Multinational experience at one of the world’s leading food and beverage company

International and domestic career opportunities 

Development opportunities and trainings

Exclusive employee discounts

Employee Assistance Program, 24/7 expert support

Employee Wellbeing and Sports Benefits (benefit from more than 5000 sport centers)

A paid birthday leave

4 weeks paternity leave

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good