$177K – $261KExecutiveFull Time
Founded in 2023, 2K Sports Lab is the newest stand alone studio at 2K looking to push game development boundaries to bring 2K's next groundbreaking sports franchise to life. We're building a world-class team at our new Vancouver, BC location where our goal is to deliver an exceptional experience through bold ideas, technical excellence, and creative collaboration. We're seeking passionate and driven professionals across all areas of game development to help shape this ambitious vision. If you’re interested in tackling unique challenges and think you have what it takes to level up our team, we encourage you to apply!
ROLE OVERVIEW:
The Director of Global Go-to-Market (GTM) for Core Games is a highly strategic role responsible for translating commercial objectives, brand identities and audience strategies into unified, high-impact global campaign architectures.
This leader will own the end-to-end GTM strategy for 2K’s portfolio of Core Games, acting as the primary orchestrator between Franchise, Regional, and Cross-Functional teams. The core accountability is ensuring marketing investment is strategically deployed across channels and regions, aligning every touchpoint to measurable KPIs that drive both short-term performance and long-term franchise growth.
This role requires a proven ability to lead through influence in a complex, matrixed organization,providing clear direction without controlling regional execution. The Director GTM serves as the internal campaign lead, designing systems and playbooks that scale globally while embracing regional nuance.
Success in this position is defined by the ability to streamline decision-making, ensure campaign fidelity from strategy to execution, and maintain a constant, performance-driven optimization mindset throughout the entire product lifecycle.
CORE RESPONSIBILITIES;
CAMPAIGN STRATEGY & ORCHESTRATION
DEMAND INVESTMENT STRATEGY & PERFORMANCE FRAMEWORK
CROSS-FUNCTIONAL & REGIONAL ORCHESTRATION
WHAT SUCCESS LOOKS LIKE
QUALIFICATIONS
The pay range for this position in California at the start of employment is expected to be between $176,600 and $261,380 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, suchas job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
As an equal opportunity employer, we are committed to ensuring that individuals with disabilities are provided suitable accommodations to enjoy equal employment opportunities, including the ability to participate in the job application or interview process,. Please contact us if you need an accommodation as part of your application process or otherwise have questions about the Company’s accommodation policy and review process.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
#LI-Remote
#LI-Onsite
#LI-Hybrid
