SeniorFull TimeEN
Media & Performance Marketing Manager
Gerber
Portland, OR
Hybrid (3 days onsite/2 days remote)
At Gerber, we don’t just make tools—we equip people to show up prepared, capable, and confident in the moments that matter. Founded in 1939, Gerber is an American brand dedicated to crafting problem-solving, life-saving knives, multi-tools, cutting tools, and equipment. Whether to save time, save the day, or save a life, Gerber products have delivered for over 75 years. Gerber’s storied past has paved the way for an innovative, product-driven future. Carried by soldiers, hunters, and tradesmen alike, our tools are intentionally developed to deliver task-specific or mission-essential performance. Whether used to Explore, Hunt, Survive, Work, or Defend, Gerber tackles the tasks of daily life head-on.
Now, we’re looking for a Media & Performance Marketing Manager to help bring that story to life—reaching new audiences, deepening brand loyalty, and driving measurable growth across digital channels.
About the Role
As part of our Global Media Tower team, you’ll lead the strategy and execution of Gerber’s paid media efforts across key markets. This is a highly visible, hands-on role where you’ll shape how we invest in digital media—from Search and Paid Social to Programmatic, CTV, YouTube, and Retail Media.
You’ll balance big-picture strategy with in-the-weeds execution—owning campaigns end-to-end while partnering across teams to ensure every dollar works harder and every message lands stronger.
What You’ll Do
Own the Strategy
Define media strategy, goals, budgets, and KPIs across paid & affiliate channels
Build and continuously optimize full-funnel media plans aligned to seasonal priorities, product launches, and key accounts
Execute & Optimize
Hands-on management and execution of campaigns across platforms like Amazon, Google Ads, YouTube, Meta, programmatic networks (e.g., Trade Desk, Criteo), and retail media (e.g. Walmart, Orange Apron)
Monitor, test, optimize, and refine campaigns to improve performance, reach, and ROAS
Analyze campaign, market, and consumer data to uncover insights and drive smarter investment decisions
Collaborate & Influence
Partner closely with Sales, Marketing, and Brand teams to align on priorities and amplify impact
Brief and guide creative teams to develop high-performing, audience-first content
Lead a structured testing roadmap with rapid experimentation and learning cycles
Drive Continuous Improvement
Leverage analytics tools (e.g., Google Analytics) and media platforms to optimize performance
Stay ahead of industry trends (privacy changes, cookie-less future, platform evolution)
Help shape the future of media strategy within the broader Fiskars portfolio
What You Bring
7-10 years of hands-on experience in performance marketing and digital media execution
Deep expertise across paid channels (Search, Paid Social, Programmatic, Retail Media, YouTube, Affiliates)
Strong experience in media planning, budget allocation, and performance optimization
Proven ability to drive traffic, conversions, and profitable growth
Comfort working in data—translating insights into clear, actionable strategies
Familiarity with SEO fundamentals and web analytics tools like Google Analytics
Bachelor’s or Master’s degree in Business, Marketing, Economics, Technology—or equivalent experience
Fluent English (written & spoken)
Who You Are
You’re both strategic and scrappy—comfortable zooming out and diving deep
You thrive in a test-and-learn environment and move quickly from insight to action
You’re curious, creative, and always looking for better ways to connect with audiences
You bring a strong sense of ownership and accountability
You enjoy collaborating across teams and influencing without direct authority
You’re energized by solving complex challenges in a fast-moving digital landscape
What to Expect
A collaborative, global environment with strong cross-functional partnerships
Opportunities to shape media strategy for a heritage brand with a modern edge
Up to 20% travel as needed
No direct reports—but meaningful leadership across teams and initiatives
Why Gerber Gear?
Because here, your work doesn’t just drive clicks—it builds connection, trust, and brand legacy. You’ll join a team that values innovation, craftsmanship, and continuous growth—and you’ll have the tools and autonomy to make a real impact.
Last day of application:
2026-05-22*****
At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:
Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.
Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.
Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.
Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.
Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.
Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.
Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.
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Pioneering design to make the everyday extraordinary
Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group’s global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.
BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita’s reported net sales were EUR 605 million. Already 50% of BA Vita’s net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.
BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars’ net sales were EUR 547 million.
