Director, GTM Strategy — National Broadcast & Signature Programming

iHeartMedia

                                                                             

Current employees and contingent workers click here to apply and search by the Job Posting Title.

                                                                             

The audio revolution is here – and iHeart is leading it!  iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service.  In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;

• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

• iHeartRadio is the #1 streaming radio digital service in America;

• Our social media footprint is 7 times larger than the next largest audio service; and

• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.  As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. 

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity.  Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway.  At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

                                                                             

What We Need:

At iHeartMedia, our most powerful assets are our voices, talent, and cultural moments. This role is responsible for translating our National Broadcast Shows, talent-led programming, and tentpole moments into clear, compelling, revenue-driving opportunities for the market.

This role will define how our most culturally relevant IP shows up commercially—from flagship radio shows to tentpole programming and live moments—ensuring sellers can confidently bring these opportunities to market in a way that is differentiated, scalable, and rooted in audience connection.

                                                                             

What You'll Do:

Own the Commercial Narrative for Broadcast & Programming

• Lead GTM strategy for national broadcast shows, talent franchises, and signature programming
• Develop scalable brand partnership models for nationally syndicated programming and tentpole moments across audio, digital, live event, and integrated solutions.
• Translate programming assets into sellable, insight-driven narratives and sponsorship frameworks
• Define how talent, content, and moments become monetizable platforms
• Continuously refine offerings based on seller feedback, customer demand, performance data, and the competitive landscape.
   

Sales Enablement & Rollout

• Lead GTM strategy from concept through roll out, ensuring they are ready for the field 
• Make it easy for sellers to know what to sell, when to sell it, and how to talk about it with confidence.
• Deliver practical, sales‑ready tools including one‑pagers, playbooks, FAQs, and pitch guidance.

Cross-Functional Leadership

• Partner with Programming, Sales, Marketing, Finance, Legal, Operations, and Research to align on priorities and opportunities and bring programming-led revenue ideas to market
• Work with Revenue Operations to set clear pricing frameworks, guardrails, and approvals.
• Serve as the single point of accountability for packaging decisions, tradeoffs, and escalations.
• Act as the bridge between programming and revenue
   

Innovation & Continuous Optimization

• Establish disciplined but practical processes for creating, approving, and updating offers.
• Track how packages perform in the market and make improvements based on results.
• Simplify offers and deal structures to reduce friction and speed up sales cycles.

                                                                             

What You'll Need:

Experience & Qualifications

• 8+ years in GTM strategy, product marketing, content monetization, or commercial strategy
• Deep understanding of talent-led, content-driven, or IP-based businesses
• Proven ability to turn content and culture into commercial opportunity
• Strong storytelling and positioning skills (translating complexity into clarity)
• Experience working cross-functionally with programming, sales, and marketing teams
• Media, audio, or entertainment experience strongly preferred

What Success Looks Like

• Clear, differentiated market narrative for iHeart’s broadcast & programming ecosystem
• Increased revenue tied to national shows and tentpole programming
• Sellers consistently using standardized, high-quality materials
• Stronger alignment between Programming and Sales

                                                                             

What You'll Bring:

• Respect for others and a strong belief that others should do this in return

• Full proficiency and understanding of job function

• Ability to work independently with minimal guidance

• In-depth knowledge of key business drivers and how this impacts your team

• Experience in team and project management for mid-sized projects

• Ability to recognize and mitigate risk

• Confidence to solve complex problems using multiple sources of information

• Growth mindset and desire for continued knowledge sharing and learning

• Understanding of impact of your own decisions

• Ability to identify new opportunities for continued improvement across business

• Comfort acting as a trusted advisor for colleagues with less experience

• Ability to manage complex and confidential information and to influence others to build consensus across all levels

Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

$104,000 - $130,000

                                                                             

Location:

New York, NY: 125 West 55th Street, 10019

                                                                             

Position Type:                                                                                             

Regular

                                                                             

Time Type:

Full time

                                                                                 

Pay Type:

Salaried

                                                                                 

Benefits:

iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

• Employer sponsored medical, dental and vision with a variety of coverage options

• Company provided and supplemental life insurance

• Paid vacation and sick time

• Paid company holidays

• A Spirit day to encourage and allow our employees to more easily volunteer in their community

• A 401K plan

• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving

• ​A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

                                                                             

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

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