Senior Brand Manager - Brand Architecture and Activation (Japanese Speaker)

Senior Brand Manager - Brand Architecture and Activation

Department: Marketing
Manager: Brand Architecture & Activation Director
Location: Chiswick, London

We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

Here in the UK In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market.
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio.
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London. We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Role overview

As Senior Brand Manager - Brand Architecture & Activation, you will work closely with the Gin & Aperitif Brand Architecture & Activation Director to lead the global marketing strategy for the gin brand. You will be instrumental in enhancing brand equity, developing premium assets, and driving strategic initiatives across key markets.

Key responsibilities

• Monitor brand performance and equity tracking, identifying actionable insights and opportunities.
• Foster collaboration with key markets to co-develop strategic brand plans aligned with local needs and global strategy.
• Contribute to the development and execution of brand fundamentals including positioning, identity, and education.
• Lead brand advocacy and education initiatives with the support of the advocacy manager in your team.
• Partner with expert teams (comms, shopper, digital) to develop strategic briefs.
• Contribute to monthly strategic alignment meetings, manage priorities, and oversee budget processes.
• Lead Integrated Business Planning (IBP) content and release in collaboration with market activation teams.
• Managing one direct report, the Advocacy and Education Manager reports into this role

Key relationships

• Local teams of the brand home and distillery
• Market co marketing teams in the brand country of origin
• Major market companies
• External agencies

Experience required

• 5+ years in brand marketing with a proven track record in activation, strategic planning, performance tracking, and global brand management
• Experience in both market and brand roles
• International experience, especially alongside Japanese market experience with Japanese language
• Background in luxury or prestige brands and/or spirits industry is a strong advantage
• Management experience is advantageous

Key competencies

• Strategic planning and implementation
• Data analysis and interpretation
• Consumer-centric mindset
• Strong organisational and project management skills
• Sensitivity to luxury brand cues and attention to detail
• Entrepreneurial spirit and drive with strong problem solving skills
• Excellent communication, collaboration, and presentation skills

Education: Bachelor’s degree or higher

Languages: Fluent in English, proficiency in Japanese is key

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme. Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more! You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring. We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol. In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.

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