At Aristocrat, we believe in crafting world-class digital experiences that captivate and engage audiences. As a company that thrives on innovation, we are searching for a dedicated Digital Marketing Acquisition Specialist to join our ambitious marketing team. This role is pivotal in driving our digital strategy and ensuring our brand’s voice resonates flawlessly across all channels. If you are passionate about digital marketing and eager to compete at the highest levels, this opportunity is for you!
What You'll Do
- Manage digital paid marketing campaigns for our company partners with a focus on achieving high return on investment.
- Complete marketing strategies and plans, ensuring alignment with media and digital marketing mix.
- Uphold and improve the brand's positioning, voice, and identity across all digital platforms.
- Develop and maintain consistent brand messaging and visual identity in all marketing materials.
- Prepare and present comprehensive reports on a weekly, monthly, quarterly, and yearly basis.
- Coordinate budget management, ensuring efficient prioritization and tracking expenditures, performance, and return on investment.
- Complete digital marketing initiatives, including paid search, social campaigns, and programmatic advertising for web and app solutions.
- Collaborate with the retention marketing team to provide a complete customer experience.
- Monitor campaign results and proactively optimize activities to meet objectives.
- Conduct competitive research and analysis to stay ahead in the market.
- Maintain relationships with companies providing marketing dashboards and tools.
- Manage the business components of Google Tag Manager and Google Analytics.
- Contribute to the development of marketing and measurement tools.
What We're Looking For
- A hands-on digital marketing professional with 1+ years of B2C performance marketing experience.
- Native Spanish speaker with C2 level English proficiency.
- Outstanding written and verbal communication skills.
- Practical knowledge of Google Tag Manager and Google Analytics.
- Willingness to work flexible hours, including overtime, to align with partners in different time zones.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
- Proven success in managing and optimizing digital marketing campaigns.
- Proficiency in digital marketing tools and platforms, with certifications in Google Ads and Facebook Blueprint being advantageous.
- Strong analytical skills and familiarity with analytics tools like Google Analytics.
- Openness to travel as required.
- Advanced proficiency in computers and Windows Office Programs.
- Excellent interpersonal skills and the ability to maintain professional and courteous interactions with colleagues and members.
- Keen attention to detail and a dedication to accuracy.
- The capacity to exercise independent judgment and initiative.
- Ability to thrive in a fast-paced, dynamic environment while delivering high-quality member service.
- Strong organizational and time-management skills.
Company Summary
Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).
About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.
Our Values
Travel Expectations
None
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
